All interesting points. But, Bruce, aren't you supposed to be on vacation?

Dave
  ----- Original Message ----- 
  From: Bruce Hershenson 
  To: [email protected] 
  Sent: Wednesday, August 05, 2009 12:52 AM
  Subject: [MOPO] An experimental idea: Let eBay be eBay!


  The Dish network where I live has been showing the show "The West Wing" from 
the very first episode, so I began taping it and watching it (I like watching 
entire dramatic series from the first one).

  I was struck by a story line at the end of the first season, where the 
President (Bartlett) has been making weak decisions, trying to steer a course 
that will make everyone happy, and in the process pleasing next-to-no-one, and 
getting little worthwhile done, and at the end of that arc, the President's top 
aide gives him a note that says, "Let Bartlett be Bartlett", meaning quit 
making decisions you think everyone else wants, and start making decisions you 
personally believe it, and in essence, go back to the roots of what got him to 
the Presidency in the first place.

  Whether you like this show or hate it is irrelevant. It struck me that there 
is a very strong parallel between that TV idea, and eBay's problems.

  I say, "Let eBay be eBay". Forget all the changes and new-fangled notions 
that have brought eBay down, and return to the roots of what made eBay what it 
was.

  Get rid of DSR's, and the micro-managing of sellers. Let people charge what 
they want for shipping, and above all let search work like it used to.

  Charge a reasonable listing fee, and allows hidden reserves, but charge a 
high listing fee for reserve auctions, and then rebate 90% of the listing fee 
if the item sells, to greatly discourage people listing reserve items that 
don't sell.

  About the only change from the eBay of 2001 I would suggest would be what I 
first saw as a painfully obvious necessary change when I started selling in 
large quantity that year.

  Qualify all the users (with good ID) and each person gets ONE ID, and if you 
screw up bad (with set rules defining what screwing up bad is) then THAT PERSON 
is banned, not just their ID.

  Let the millions of good buyers and sellers deal with each other just as they 
did in 2001, and given today's difficult economy, I think millions of old users 
and millions of new ones would flock to the site.

  Let eBay be the eBay that was. It worked perfectly well until the leaders of 
eBay fixed it until it is now broken (maybe beyond repair).

  Bruce 

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