I don't have such a list, not have I ever claimed to have such knowledge in my 
email newsletters. 
You have claimed to have this knowledge and I guess you are holding it out so 
that maybe more people get burned? 

My only direct knowledge is from the fake I bought at PIH, which was quickly 
refunded. 
But to play your game, let's say this is a list of auction houses that sold 
fakes - which ones aren't refunding people? 

Bonham's/Butterfield's 
Christie's 
Heritage 
Profiles in History 
Sotheby's 

----- Original Message ----- 
From: "Bruce Hershenson" <[email protected]> 
To: "Sean Linkenback" <[email protected]> 
Cc: [email protected] 
Sent: Wednesday, September 16, 2009 9:14:16 PM GMT -05:00 US/Canada Eastern 
Subject: Re: [MOPO] Heritage Response 

Just provide me with the list of dealers and auction houses that sold the fakes 
and I will gladly tell you which ones I know of that gave refunds and which 
ones didn't. Unless of course there were no dealers and auction houses that 
sold the fakes (other than PIH), and then there would be no list. 

Why do you want me to answer your questions but you won't answer mine? Seems 
mighty one-sided. 


On Wed, Sep 16, 2009 at 8:08 PM, Sean Linkenback < [email protected] > 
wrote: 




Hi Bruce, Glad to see you are feeling better. 

I don't blame a company that is interested in purchasing material for resale 
wanting to buy it for less than the low estimate. 
But if something is going on, maybe they will learn from when you were 
suspended from eBay for having employees bid on your auctions and stop the 
practice like you did. 

Also, I was wondering - do you have actual knowledge of any auction houses that 
are denying refunds/liability for the fakes purchased through them as you 
claimed in your newsletter, or is that something you made up? 
I know I would certainly want to avoid dealing with those sort of auction 
houses in the future, and as someone who actually bids with auction houses it 
would be very useful information before possibly being burned by them. 



----- Original Message ----- 
From: "Bruce Hershenson" < [email protected] > 
To: [email protected] 



Sent: Wednesday, September 16, 2009 9:00:06 PM GMT -05:00 US/Canada Eastern 
Subject: Re: [MOPO] Heritage Response 

Not that you seem to need any help, J.R.,, but here is the latest from the blog 
generated by that news story from a couple of days ago, and it sure paints a 
completely different picture: 

"As a former employee of Heritage, nothing in the Hendershott suit surprises 
me. Based upon the practices I witnessed and at the time unwittingly 
participated in - I believe his allegations to be an accurate reflection of 
Heritage's overall predetory business model.As for Mr.Rohan's comments about 
some ex-employee not having spilled the beans over 35 years - terminated 
employees who were "in the loop" were/are regularly given large-ish severance 
and told to "keep quiet". It was practice, at least on the non-coin side of the 
business, for Heritage to instruct department heads to bid on "anything we 
(Heritage) would want to own". Prior to each auction, department heads would 
review a document called "Cost Copy" and were encouraged to typically bid a 
minimum of 75% of the low auction estimate. Shill bidding can exist in many 
forms. From "juicing the internet bids" to executing proxy bids well above what 
would be the next bid increment, to "mysterious cell phone bidders" in the back 
of the auction room. It is my belief that airing this in a public forum is 
Heritage's worst nightmare. For a company that wants us to believe that 
openness and transparency are fundamental to it - me thinks thou doth protest 
too much." 


On Wed, Sep 16, 2009 at 7:26 PM, James Richard < [email protected] > 
wrote: 



Sean, 

While I have no obligation to vet myself with you, just for the heck of it I 
will say this: I've collected movie posters since the 1960's. I've given up 
counting them, but I have hundreds from all times and genres. I have bought at 
auctions and from retail dealers. I obviously don't buy as much these days 
because I already have much of what I want. Just as obviously, since I've been 
collecting for over 40 years now, I'm one of those who thinks way too many 
posters are absurdly over-priced these days, but I recognize that there must be 
significant price appreciation over 40 years. 

As for auction operations, since I was the one who originally created 
www.MoviePosterBid.com from scratch over 4 years ago as an "ebay alternative" 
when everyone else was still pretty satisfied with Ebay as a venue, I have 
intimate knowledge of the mechanics of auctions. 

Regarding Heritage operations specifically: Since bidders in Heritage auctions 
almost always pay significantly more for *any* poster than you can get the same 
poster for elsewhere, I have not bid on Heritage auctions for many years now. I 
don't like to spend more than I have to for something. But since Heritage is 
the Big Gun and the operation that sets the "high end price" for any poster, I 
have always kept an eye on their auctions and I have watched some of their live 
auction closings on the internet. 

Regarding Heritage and hidden reserves: In fact, they do still use them on 
signature auctions when the items are first put up on the internet, but 
apparently now they make those reserves public a few days before the live 
auction starts. I missed that bit since I do not actually bid at Heritage any 
more. In clarifying that aspect, John Petty of Heritage also said " items in 
the Weekly auctions are typically offered without reserve" -- which I find a 
confusing statement. Either they have reserves on weekly auctions or they 
don't. 

As for shill bidding, as I just replied to John, there seems to be a glaring 
contradiction in the comforting statements Heritage employees are making on 
this list compared to what both the President and the CEO of Heritage have been 
quoted as saying in the press regards the N.P. Gresham identity. And I, for 
one, can't help but think that if they set up one false identity that was used 
*by the house*, not by individual employees purchasing for themselves, then 
they probably didn't stop at one false identity. But we do, of course, have to 
wait for the results of the lawsuit before we know. If we ever do. If the 
lawsuit is settled with non-disclosure agreements signed all around, we will 
never know the truth. What I have been saying so far is simply my reaction to 
what I have seen both the President and the CEO of Heritage being quoted as 
saying in the press and what they are on record as having said about that 
identity in court. For me, those statements have been very disturbing. 

While it may be technically legal for "the house" to win their own auction in 
competitive bidding with everyone else, it is not a fair situation for reasons 
I have already spoken of -- and the fact that it is good for business and good 
for the people who have consigned items to Heritage is immaterial to the 
fairness issue as far as I'm concerned. No bidder should have an unfair 
advantage during competitive bidding. Even if somehow "the house" does not 
abuse its insider knowledge of the identities, previous purchasing habits and 
maximum bids which the other bidders have on file, "the house" still has a 
built in advantage in the form of a 19% discount compared to all other bidders 
because it will use house money to pay the buyer's premium back to the house, 
effectively winning the item for 19% less than any other bidder would have to 
pay for it. I notice that no one has disputed this or even commented on it 
much. 

Obviously I am not talking about someone who is simply an employee of Heritage 
who bids on one of the live auctions for his own collection and has to pay for 
any wins out of his own pocket, including the full buyer's premium. Unless, of 
course, that person by the very fact that he is an employee of Heritage has 
some other insider advantage, which is something I have no way of knowing. In 
general it is bad company policy to let employees bid on company auctions, but 
I can certainly understand why some Heritage employees would want to and why 
they are allowed to. I would have a very hard time working there and not being 
allowed to play myself. 

It is "house bidding" that I have a problem with. They should just start the 
auction from day one with whatever the client has set as the "reserve" being 
the minimum starting bid and let the chips fall where they may. Everyone says 
this is what happens once the live auction starts anyway, so why not just do it 
that way from day one and eliminate the need for "the house" to do anything but 
run the auction and keep it out of the bidding process completely? 

-- JR 

Sean Linkenback wrote: 



JR, 
Do you have any interest in posters at all or just in the workings of Heritage? 
If you've ever seen their auctions you will know that when they go live they 
will either say "no reserve" or "reserve not yet posted/met", so you know 
immediately if there is a reserve or not. Then as Grey and John explained, with 
a week to go if the reserve is not met, the price is raised to the bid 
immediately below the reserve so that if anyone bids they can win the item. 
This is the same price John will open the item up for at the live auction 
(instead of wasting time asking for bids that could not possibly win the item). 

Heritage does not place any bids during the live auction. If in fact they bid 
on item (either by an employee collector, or by a buyer acting to purchase for 
their inventory), it is done prior to the auction going live. Many times during 
the break at the auction John has told me that his bids on two or three items 
had been outbid and he wished he had either focused on a single item or had 
placed a higher bid. Example: John wished to buy item #4 and item #5, he has a 
total of $500 he can spend in the auction, so he bids $250 on each one before 
the live session starts. During the session, Item #4 sells for $100 and item #5 
sells for $275. Now John is sad that he could not bid again on Item #5 as he 
still had room below his budget, but Heritage does not allow this. This policy 
is fair to all, is it allows people like John to still be collectors and yet 
places bidders like us (or I should say like me as it it obvious you have never 
bid at Heritage) at an advantage over Heritage during the auction process. 

Heritage does not push the price above the reserve when there is no action on 
an item to make a single interested buyer pay more for the item than the 
opening or reserve, but that does not mean they (again either collector 
employees or purchasing employees) do not place proxy bids. It would be silly 
if collector A has a poster/coin/comic/whatever "worth" $5K and Heritage would 
be a willing buyer for that item at say $3K, but it sells for $185 at the 
auction because they would not be allowed to bid (or there is a reserve of 
$2500 on the item, but it again is unsold because Heritage can't buy it for 
themselves). While possibly an extreme example, you can't remove one of the 
largest buyers from the playing field. Consignments would dry up and it would 
not be a good situation for anyone. 



----- Original Message ----- 
From: "James Richard" <[email protected]> 
To: [email protected] 
Sent: Wednesday, September 16, 2009 5:12:55 PM GMT -05:00 US/Canada Eastern 
Subject: Re: [MOPO] Heritage Response 

John, 

Apparently I was under a misapprehension as well because I thought Heritage 
still used hidden reserves. If not and, as you say, no one at Heritage ever 
pushes the price above the reserve, then what was N.P. Gresham doing? I realize 
you probably can't comment on that because of the lawsuit, but now I'm just 
confused. Both the President and the CEO have admitted to using a fictitious 
bidder who was not a real person to bid on and even win auctions. 

-- JR 

Petty, John - PG wrote: 





Hi Jeff: 



I think you’re laboring under some misapprehensions concerning the way the 
Heritage bidding system works. As the auctioneer of record for most of Grey’s 
auctions, let me address a couple of your concerns. 



You’ve mentioned reserves in this post and several others, and seem to be 
suggesting that auction houses should disclose reserves to their bidders prior 
to bidding. You’re absolutely right on this, which is why Heritage fully 
discloses all reserves at least one week prior to the actual auction date for 
Signature Auctions (items in the Weekly auctions are typically offered without 
reserve). Remember, reserves are set by the consignor, so if there’s a reserve 
price you feel is too high, that’s a consignor issue. IMO, it’s not in anyone’s 
best interest to set a reserve that’s unreasonably high. That’s why Grey takes 
so much time and care in working with consignors to set reserves that both 
protect their interests while at the same time offering a reasonable chance to 
sell. 



To address another of your points, when an item fails to meet the reserve prior 
to bidding, Heritage will increase the bid to one bidding increment below the 
reserve, and start the live bidding there. For example, if the reserve on an 
item is $1,000, Heritage will typically open the bidding at about $950 if the 
reserve has not been met during online and remote bidding. The next actual bid 
will take the item. Heritage’s reason for doing this is simple: they feel that 
their bidder’s time is valuable, and don’t want people wasting their time 
bidding against a reserve. In the case above, if the reserve is $1,000, and the 
highest maximum bid prior to live bidding is $200, whose interest is served by 
forcing the auctioneer – and the audience – to go through bids of $220, $240, 
$260, $280, etc? Even if live bidding tops out at, say, $750, the piece won’t 
sell and everyone’s time has been wasted. Surely you’re not suggesting that 
that would be a better system? With Heritage’s method, everyone knows the 
reserve, and they know that, if they bid, they’re in the running to win the 
piece. If, as you suggest, the market doesn’t want to pay the price set by the 
consignor, than the item doesn’t sell It’s as simple as that (items not sold 
are clearly marked in the Heritage Permanent Auction Archives). As for other 
dealers using Heritage prices as benchmarks for their own material, that is 
certainly their prerogative, as it is yours to refuse to buy a poster at a 
price you feel is unfair. 



I hope this addresses your concerns regarding these issues. It’s really very 
simple once you see it in action, and in that spirit I’d invite you to 
personally attend one of Heritage’s auctions and see the process in action for 
yourself. Once you actually see an auction in person, I’m confident that you’ll 
have a much greater understanding of the way Heritage does business. 



Best, 



John Petty 





From: MoPo List [ mailto:[email protected] ] On Behalf Of Jeff 
Potokar 








On Sep 16, 2009, at 9:03 AM, Walton, Jeffrey wrote: 








Yeah, I’ve seen this as well…but what ticks me off – the new price for that 
poster across the board is this over inflated cost thanks not to the bidders 
who drove up the price but to the news of it’s sale….so now everyone who has 
this $5000 poster in stock and if sold for 5k would probably make some sort of 
profit, now raises the price…they can even raise it double and state – “this 
just sold for $25,000” a real bargin. And don’t tell me it does happen….because 
I’ve seen this too….the power of perception is great 
















-----Original Message----- 
From: MoPo List [ mailto:[email protected] ] On Behalf Of Bruce 
Hershenson 
Sent: Wednesday, September 16, 2009 10:34 AM 
To: [email protected] 
Subject: Re: [MOPO] Heritage Response 


Incidentally, I am not saying that only one auction house likely does this. I 
have seen many many results at Christie's and Sotheby's that fit this profile. 
When I left Christie's in 1997, and was looking for another auction house, I 
made it very clear to Howard Lowery (who I then did three auctions with) that I 
wanted NO tricks played with the bidders, and we did not have ANY of those 
crazy results. And in my own auctions since 2000 I have almost never had crazy 
high results (out of 400,000+ auctions). 

It may not be proof in a court of law, but it sure seems astoundingly 
coincidental that these crazy bidders (who love to show up in twos!) ONLY 
patronize certain exact auction houses. 

Bruce 



On Wed, Sep 16, 2009 at 6:49 AM, Bruce Hershenson < [email protected] > 
wrote: 


I think a concern a lot of people are expressing is that we have all seen how a 
poster that used to always be around say $5,000 suddenly sells for $25,000, and 
we have all wondered how it is that TWO totally separate people suddenly took 
it into their head to bid five times what previous people had bid. I mean, one 
person can decide to do that because they feel they HAVE to have that poster, 
but TWO of them seems to defy the odds. 

And now some of us, in the light of these revelations, are wondering if there 
really WERE two different bidders. And if a "house account" were used to get 
someone to pay five times the former "going rate" is THAT alright (and is it 
excused because the person chose to enter a very high bid)? Is that the 
punishment proscribed for placing a high bid, and even if it were legal in the 
past, should this practice not be stopped in the future? 

Bruce 








On Wed, Sep 16, 2009 at 5:10 AM, Richard Halegua Comic Art < 
[email protected] > wrote: 




At 02:57 AM 9/16/2009, Neil Jaworski wrote: 







Visit the MoPo Mailing List Web Site at www.filmfan.com 
___________________________________________________________________ How to 
UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: 
[email protected] In the BODY of your message type: SIGNOFF MOPO-L 
The author of this message is solely responsible for its content. 


Visit the MoPo Mailing List Web Site at www.filmfan.com 
___________________________________________________________________ How to 
UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: 
[email protected] In the BODY of your message type: SIGNOFF MOPO-L 
The author of this message is solely responsible for its content. 



         Visit the MoPo Mailing List Web Site at www.filmfan.com
   ___________________________________________________________________
              How to UNSUBSCRIBE from the MoPo Mailing List
                                    
       Send a message addressed to: [email protected]
            In the BODY of your message type: SIGNOFF MOPO-L
                                    
    The author of this message is solely responsible for its content.

Reply via email to