Bruce
excellent response. thank you!!
to answer your question "how would they do it?".. that's simple! the
production company only needs to send a set of color separations to
each distributor that requests them for exact replication. Although
the text indicates "You can have similar posters made locally" which
means you can create any style you want to print yourselves, though
the suggestion is to use that or similar art
Rich
At 12:43 PM 11/30/2009, Carteron, Bruce - 1551 wrote:
We do. On page 6 of the original pressbook under "Wild Posting" it
states (under a photo of the poster):
"The striking poster shown in the display above has contributed much
to the successful run of 'Woodstock.' You can have similar posters
made locally to heighten interest in your engagement. They are
almost like teasers, and placed in strategic locations in your area,
they will be one more element in your tantalizing campaign. So don't
wait until your playdate is imminent; get the posters ready and up
now for great box office."
"THE FRONT COVER OF THIS PRESSBOOK CAN BE USED AS ART WORK FOR YOUR POSTER."
So not quite sure how they did it, but materials were supplied to
local printers to make their own "Woodstock" posters.
Bruce Carteron
Consignment Director, Vintage Movie Poster Auctions
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From: MoPo List [mailto:[email protected]] On Behalf Of
Richard Halegua Comic Art
Sent: Monday, November 30, 2009 2:30 PM
To: [email protected]
Subject: Re: [MOPO] real Woodstock posters ??
Doesn't anyone have a pressbook on this movie????
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