Rich, With "online" ads measuring ROI is quite simple using Google (or a paid) Analytics. You can actually track your entire sales funnel process via an online ad. I can see the origin of all my site visits. But, I was wondering if others have had any success with primarily offline ads like some of the major antique/collectibles journals, I have seen long time movie poster dealers Sam Sarowiz (I am sure I spelled his name wrong) and Dwight (forgot his last name) advertising in the Newtown Bee for MANY years.
-----Original Message----- >From: Richard Halegua Comic Art <[email protected]> >Sent: Mar 29, 2010 6:05 PM >To: [email protected] >Subject: Re: [MOPO] Dealers: What has been your most effective form of >advertising? > >Kevin > >I'm not sure how you determine "ROI" with the kind of advertising >most of us do seeing as almost no one publishes FS lists >how do I measure such an intangible with my advertising?? > >i advertise for exposure.. the more ads I put out, means more exposure > >Rich > >At 02:35 PM 3/29/2010, Kevin Conway wrote: >>I realize many dealers won't want to share this info, and some may >>call me "bleep bleep" for asking, which I understand. But for you >>generous dealers out there what has been your most successful form >>of advertising? I know some have done regular ads in the Bee, MPW, >>John Kisch's old almanac, online forums etc. I have never done any >>"offline" advertising, so curious to hear if anyone has experienced >>a decent ROI with ads. You can PM me if don't want to make your >>comments public. >> >>Thanks, >> >>Kevin >> >>Kevin Conway >>Conway's Vintage Treasures >>www.CVTreasures.com >> >> Visit the MoPo Mailing List Web Site at www.filmfan.com >> ___________________________________________________________________ >> How to UNSUBSCRIBE from the MoPo Mailing List >> >> Send a message addressed to: [email protected] >> In the BODY of your message type: SIGNOFF MOPO-L >> >> The author of this message is solely responsible for its content. > > Visit the MoPo Mailing List Web Site at www.filmfan.com > ___________________________________________________________________ > How to UNSUBSCRIBE from the MoPo Mailing List > > Send a message addressed to: [email protected] > In the BODY of your message type: SIGNOFF MOPO-L > > The author of this message is solely responsible for its content. Kevin Conway Conway's Vintage Treasures www.CVTreasures.com Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
