I run a monthly 3/4 page ad in PACM ( Paper and Advertising Collectors 
Marketplace and find it quite effective.

jim
  Check out our shop video

http://www.youtube.com/watch?v=0-n2AznLA8o

http://www.youtube.com/watch?v=lCP7PaO-2tk&feature=related

http://www.youtube.com/watch?v=fojAZcbvL7E&feature=related


jim episale
Unshredded Nostalgia
323 South main St. Route 9
Barnegat, N.J. 08005
800-872-9990 609-660-2626
http://www.unshreddednostalgia.com

"Growing old is mandatory; growing up is optional."

-----Original Message-----
From: MoPo List [mailto:[email protected]] On Behalf Of Kevin Conway
Sent: Monday, March 29, 2010 8:12 PM
To: [email protected]
Subject: Re: [MOPO] Dealers: What has been your most effective form of 
advertising?

Rich,
With "online" ads measuring ROI is quite simple using Google (or a paid) 
Analytics. You can actually track your entire sales funnel process via an 
online ad.  I can see the origin of all my site visits.  But, I was wondering 
if others have had any success with primarily offline ads like some of the 
major antique/collectibles journals,   I have seen long time movie poster 
dealers Sam Sarowiz (I am sure I spelled his name wrong) and Dwight (forgot his 
last name) advertising in the Newtown Bee for MANY years. 



-----Original Message-----
>From: Richard Halegua Comic Art <[email protected]>
>Sent: Mar 29, 2010 6:05 PM
>To: [email protected]
>Subject: Re: [MOPO] Dealers: What has been your most effective form of 
>advertising?
>
>Kevin
>
>I'm not sure how you determine "ROI" with the kind of advertising 
>most of us do seeing as almost no one publishes FS lists
>how do I measure such an intangible with my advertising??
>
>i advertise for exposure.. the more ads I put out, means more exposure
>
>Rich
>
>At 02:35 PM 3/29/2010, Kevin Conway wrote:
>>I realize many dealers won't want to share this info, and some may 
>>call me "bleep bleep" for asking, which I understand. But for you 
>>generous dealers out there what has been your most successful form 
>>of advertising?  I know some have done regular ads in the Bee, MPW, 
>>John Kisch's old almanac, online forums etc.  I have never done any 
>>"offline" advertising, so curious to hear if anyone has experienced 
>>a decent ROI with ads.   You can PM me if don't want to make your 
>>comments public.
>>
>>Thanks,
>>
>>Kevin
>>
>>Kevin Conway
>>Conway's Vintage Treasures
>>www.CVTreasures.com
>>
>>          Visit the MoPo Mailing List Web Site at www.filmfan.com
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>
>         Visit the MoPo Mailing List Web Site at www.filmfan.com
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Kevin Conway
Conway's Vintage Treasures
www.CVTreasures.com

         Visit the MoPo Mailing List Web Site at www.filmfan.com
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