Richard,

Your assessment is exactly right. In the most technical sense Karloff's billing 
and role is not clearly articulated until the end of the film, even though his 
name is on the posters for the film. His role was being kept secret. In fact 
during the time frame of the film's release, there had been publicity that Bela 
Lugosi was doing the film. Even though he wound up not doing the movie, 
Universal did nothing to beat down those rumors, because unlike Karloff, Lugosi 
had Box-Office cache at that point.

Anyway, the Opening Credits of the 1931edit of Frankenstein, first reference 
Universal, Carl Laemmle and Jr., then goes to another card crediting Mary 
Shelly, Associate Producers, Screenwriters and Sound Recordists etc., Then 
there is a Solo Card saying "Directed by James Whale". After that, is the next 
card in the Opening Credits titled "The Players". That card list 9 roles, but 
only 8 performers. It starts with billing as you mentioned, though the format 
is:

Henry Frankenstein .......Colin Clive
Elizabeth ..................... Mae Clark
Victor Moritz ................ John Boles
The Monster...................?

Karloff is not given screen credit until the end of the film when a card 
appears with the words "A Good Cast is Worth Repeating. This time the End 
Credit card lists the same 9 roles but also includes Karloff billed 4th as The 
Monster.
  ----- Original Message ----- 
  From: Richard Halegua Comic Art 
  To: [email protected] 
  Sent: Monday, April 18, 2011 6:56 PM
  Subject: Re: [MOPO] Any of you experts seen this Frankenstein ad anywhere 
before?


  because Frankenstein is the film that made him a star.. until then he was 
only a supporting actor and that is his role in this film.

  Colin Clive is the male lead
  Mae Clarke is the female lead
  John Boles is the top supporting actor
  Karloff's credit comes in after John Boles



  At 06:24 PM 4/18/2011, Bruce Hershenson wrote:

    Why did he only get fourth billing?


    On Mon, Apr 18, 2011 at 8:14 PM, Richard Halegua Comic Art 
<[email protected]> wrote:

      Karloff is fourth billed on this title, which is the same place he has on 
that ad




      At 06:07 PM 4/18/2011, Bruce Hershenson wrote:

        Notice the weird image of the monster and Karloff's weirdly low 
billing. I wonder if they had even signed him at that point, or if they even 
had a script.


        Bruce


        On Mon, Apr 18, 2011 at 8:39 AM, Ron Moore <[email protected] > 
wrote: 
          No, that's extremely different from anything I've ever seen or dealt 
with on the title.. 



          --- On Mon, 4/18/11, Bruce Hershenson < [email protected]> 
wrote:


            From: Bruce Hershenson < [email protected]> 
            Subject: [MOPO] Any of you experts seen this Frankenstein ad 
anywhere before? 
            To: [email protected] 
            Date: Monday, April 18, 2011, 8:09 AM


            
http://www.emovieposter.com/images/announcements/pb_spirit_of_notre_dame_front_and_interior.jpg
 


            This is an interior page from the pressbook for Spirit of Notre 
Dame. It includes an advance ad for "Frankenstein" (billing it as "The biggest 
picture of the year"), with art I have not seen anywhere else (and which likely 
has not been seen for decades)! Any of you experts seen this Frankenstein ad 
anywhere before? 
            -- 
            Bruce Hershenson and the other 25 members of the eMoviePoster.com 
team 
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        -- 

        Bruce Hershenson and the other 25 members of the eMoviePoster.com team

        P.O. Box 874

        West Plains, MO 65775

        Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we 
take lunch)

        our site

        our auctions


        Visit the MoPo Mailing List Web Site at www.filmfan.com

        ___________________________________________________________________

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        Send a message addressed to: [email protected]

        In the BODY of your message type: SIGNOFF MOPO-L

        The author of this message is solely responsible for its content.





    -- 
    Bruce Hershenson and the other 25 members of the eMoviePoster.com team
    P.O. Box 874
    West Plains, MO 65775
    Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take 
lunch)
    our site
    our auctions

  Visit the MoPo Mailing List Web Site at www.filmfan.com
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  Send a message addressed to: [email protected]
  In the BODY of your message type: SIGNOFF MOPO-L
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         Visit the MoPo Mailing List Web Site at www.filmfan.com
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