Just an FYI, Heritage sold the same pressbook seven years ago and the ad is 
shown on our site.
http://movieposters.ha.com/common/view_item.php?Sale_No=607&Lot_No=19424



From: MoPo List [mailto:[email protected]] On Behalf Of Richard 
Halegua Comic Art
Sent: Monday, April 18, 2011 9:53 PM
To: [email protected]
Subject: Re: [MOPO] Any of you experts seen this Frankenstein ad anywhere 
before?

just one correction Phillip
Lugosi's name had been previously attached as the monster as was most famously 
shown in the 1931/32 Universal Annual released early in the year. Lugosi backed 
out shortly thereafter when he realized he would have no speaking scenes. He 
had no lines and that would just not do.
The film was already in production when they had to locate another actor to 
play the monster and that's where the commissary story of Whale's meeting with 
Karloff comes in. I believe that David Skal talks about the meeting in his 
Lugosi & Karloff book and it was less of a "who is that actor over there on the 
line? he would fit the monster's role perfectly!" and more of a "James.. I 
would like you to meet Boris Karloff. Do you  think he may fit the role you 
need to fill?" while in the commissary.

I believe the signing of Karloff is mentioned in Motion Picture World and in 
Variety where he was mentioned as "an unknown actor by the name of Boris 
Karloff will be in the role of the monster blah blah"



At 07:32 PM 4/18/2011, you wrote:

Richard,

Your assessment is exactly right. In the most technical sense Karloff's billing 
and role is not clearly articulated until the end of the film, even though his 
name is on the posters for the film. His role was being kept secret. In fact 
during the time frame of the film's release, there had been publicity that Bela 
Lugosi was doing the film. Even though he wound up not doing the movie, 
Universal did nothing to beat down those rumors, because unlike Karloff, Lugosi 
had Box-Office cache at that point.

Anyway, the Opening Credits of the 1931edit of Frankenstein, first reference 
Universal, Carl Laemmle and Jr., then goes to another card crediting Mary 
Shelly, Associate Producers, Screenwriters and Sound Recordists etc., Then 
there is a Solo Card saying "Directed by James Whale". After that, is the next 
card in the Opening Credits titled "The Players". That card list 9 roles, but 
only 8 performers. It starts with billing as you mentioned, though the format 
is:

Henry Frankenstein .......Colin Clive
Elizabeth ..................... Mae Clark
Victor Moritz ................ John Boles
The Monster...................?

Karloff is not given screen credit until the end of the film when a card 
appears with the words "A Good Cast is Worth Repeating. This time the End 
Credit card lists the same 9 roles but also includes Karloff billed 4th as The 
Monster.
----- Original Message -----
From: Richard Halegua Comic Art<mailto:[email protected]>
To: [email protected]<mailto:[email protected]>
Sent: Monday, April 18, 2011 6:56 PM
Subject: Re: [MOPO] Any of you experts seen this Frankenstein ad anywhere 
before?
because Frankenstein is the film that made him a star.. until then he was only 
a supporting actor and that is his role in this film.
Colin Clive is the male lead
Mae Clarke is the female lead
John Boles is the top supporting actor
Karloff's credit comes in after John Boles


At 06:24 PM 4/18/2011, Bruce Hershenson wrote:

Why did he only get fourth billing?

On Mon, Apr 18, 2011 at 8:14 PM, Richard Halegua Comic Art 
<[email protected]<mailto:[email protected]>> wrote:
Karloff is fourth billed on this title, which is the same place he has on that 
ad

At 06:07 PM 4/18/2011, Bruce Hershenson wrote:
Notice the weird image of the monster and Karloff's weirdly low billing. I 
wonder if they had even signed him at that point, or if they even had a script.
Bruce
On Mon, Apr 18, 2011 at 8:39 AM, Ron Moore 
<[email protected]<mailto:[email protected]> > wrote:
No, that's extremely different from anything I've ever seen or dealt with on 
the title..
--- On Mon, 4/18/11, Bruce Hershenson < 
[email protected]<mailto:[email protected]>> wrote:
From: Bruce Hershenson < 
[email protected]<mailto:[email protected]>>
Subject: [MOPO] Any of you experts seen this Frankenstein ad anywhere before?
To: [email protected]<mailto:[email protected]>
Date: Monday, April 18, 2011, 8:09 AM
http://www.emovieposter.com/images/announcements/pb_spirit_of_notre_dame_front_and_interior.jpg
This is an interior page from the pressbook for Spirit of Notre Dame. It 
includes an advance ad for "Frankenstein" (billing it as "The biggest picture 
of the year"), with art I have not seen anywhere else (and which likely has not 
been seen for decades)! Any of you experts seen this Frankenstein ad anywhere 
before?
--
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P.O. Box 874
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Phone: 417-256-9616<tel:417-256-9616> (hours: Mon-Fri 9 to 5 except from 12 to 
1 when we take lunch)
our site<http://www.emovieposter.com/>
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Bruce Hershenson and the other 25 members of the eMoviePoster.com team
P.O. Box 874
West Plains, MO 65775
Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take 
lunch)
our site<http://www.emovieposter.com/>
our auctions<http://www.emovieposter.com/agallery/all.html>
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