I remember Bruce's original email from 9 years ago and have now had a chance to 
compare it side-by-side with this new email that's purportedly from Bruce.  
Despite the absence (in both emails) of references to 'big city auctions' and 
'outrageous $14 minimum buyer premiums' I'M AS CONVINCED AS I CAN BE THAT BOTH 
EMAILS ARE FROM BRUCE!
Joking aside, I think it's useful that this subject not go away.  The Haggard 
affair may have been more explosive but the effect of the minty whites is far 
more wide-reaching, corrosive and ongoing.  Kudos to Bruce and anyone else that 
prevents this issue from being forgotten.  It's a real shame that the 
damnthe.com site went down several years ago. 

Neil

--- On Sat, 4/6/11, Bruce Hershenson <[email protected]> wrote:

From: Bruce Hershenson <[email protected]>
Subject: [MOPO] A look back at my first involvement with the minty white 
scandal nine years ago!
To: [email protected]
Date: Saturday, 4 June, 2011, 5:10

I remember well when I first heard of the minty whites.It was around the year 
2,000, a couple of years after I first got on eBay and saw the same few dealers 
with the same insert titles over and over. Shortly after this, a major dealer 
called me to warn me that there was a dealer from a certain part of the country 
who was going to lots of dealers looking to trade or sell large quantities of 
those very same titles, and he said he had seen them in person, and that there 
was something "wrong" about them, and he wanted to let me know.


I thanked him, but at that point I still had never seen one in person (at that 
time I sold very little post 1970 stuff), so it was nothing tangible that I 
could publicly take a side on, but the info from my friend seemed awfully 
damning.


Around a year later Dan Rickard and his friend Bob began announcing the inserts 
were absolutely fake, but still I had nothing tangible to contribute.

But one more year later (in June of 2002, NINE YEARS ago) I DID get first-hand 
evidence of these being fakes, and I first joined the fray on MoPo (and it is 
hard to believe now that there were LOTS of major dealers defending these as 
absolutely real) and here is how I a couple of weeks later reported on what 
occurred to the then 1,942 collectors in my e-mail club:


"Over the past couple of years there has 
been a great controversy in our hobby over certain insert posters that 
were constantly being offered on eBay (titles like The Godfather and 
Blade Runner). The inserts were always mint, and the sellers who offered
 them almost always re-offered the same titles over and over. After a 
year or more of constant selling of the same 20 or so titles, the prices
 on those titles had plummeted, even though many of the titles are very 
desirable.


At the time all this was first going on, I had little to do with it, 
primarily because at that time I sold very very few post-1970 items. But
 I heard rumblings through the hobby that these inserts were 
reproductions, and that they had originated from upstate New York. About
 a year ago, there was a big discussion about these inserts on the 
Internet discussion group MoPo, and some dealers came to the defense of 
these inserts, saying that there had been a "warehouse" find, but that 
the posters were 100% legitimate. There was lots of back-and-forth 
e-mails (some of it quite heated), but there was no "meeting of the 
minds". Those dealers who felt they were real were unconvinced, and felt
 there might well have been a warehouse find.

In addition to the controversy over the inserts, there also has been 
much discussion about many other posters that seem to have been copies, 
including several Star Wars posters and a Pulp Fiction poster. In the 
past couple of months, two very courageous Canadian collector/dealers 
have kept bringing the "repros being sold as original" subject issue 
back up on MoPo, refusing to let it die. They did not do this for 
personal gain, but rather because it angered them that this selling of 
repros as originals was causing many collectors to be cheated out of 
lots of money.

One of them, Bob, sent many e-mails to MoPo giving his reasons why he 
felt SURE these various posters were repros, and the other, Dan, started
 a website where he tried to warn collectors about the many reprints 
being sold as originals (go to 
http://www.damnthe.com/mymovieposters/acatalog/ to view this site).


A couple of months ago, something happened to bring me into this 
discussion. A collector sent me 8 different titles of the disputed 
inserts to auction for him (he had purchased them one by one from eBay 
from one of the dealers in question). As soon as I saw them, I knew they
 were odd. But I couldn't say for 100% they were bogus, just that they 
were troubling.


But fortunately for everyone in the hobby, a separate collector had 
months before consigned around 1000 posters he had gotten from a friend 
who worked for NSS in the 1970s and 1980s, and that collection included 
30 x 40s, 40 x 60s, half-sheets, one-sheets, and some inserts. 
Incidentally, that collection was just like every other warehouse find I
 have ever seen. There were good titles and bad, and around 80% were bad
 titles (anyone want both the A & B style 30x40s of "Slow Dancing in
 the Big City"?) Maybe 5% to 10% were good titles. (In the disputed 
inserts warehouse find, 90% of the titles were good, and that alone 
tells me it is very very doubtful, since over the years I have been in 
on a huge number of such finds and it is rare that as many as 10% of the
 items in any "find" are from good titles).


The collector with the "straight from NSS" stuff had a Blade Runner 
insert and a Godfather insert, along with many other lesser titles. I 
took them out and laid them side by side with the disputed inserts of 
Blade Runner and The Godfather that had been sent to me.

The comparison was striking! There are three things one looks for when 
comparing printed items; printing clarity, color matching, and paper 
matching. Here is what I saw looking side by side:
     
Printing clarity: The Godfather looked extremely similar, no doubt 
because it is only one color, and easier to reproduce. The Blade Runner 
was clearly slightly fuzzy, especially in the credits at bottom. Result 
Inconclusive.

     
Color matching: The Godfather appeared to be a perfect match, but it is a
 black and white poster and how hard is it to match black? The Blade 
Runner had very slightly different coloration, like someone tried to 
match the color but couldn't get a perfect match, but who really knows 
if the originals didn't have several print runs? Result Inconclusive.

     
Paper Matching: The NSS copies looked like every other inserts I have 
ever seen from this time period. The suspect inserts were on a different
 kind of paper (and both were on exactly the same paper!). The paper is 
slightly different looking so that it appears to be a different shade of
 white. It is really striking when you compare them side by side 
(although I don't know if it would show well on a digital image). But 
the giant difference is in the coating! The NSS inserts have a glossy 
surface on the front, and a much duller finish on the back (just like 
every other insert I have ever seen from that period). The suspect 
inserts have a greater gloss on the front, and a similar gloss on the 
reverse (and I have never seen any insert that has a glossy finish on 
the back). THIS DIFFERENCE IS SOMETHING MUCH MORE "FELT" THAN SEEN.


So it wouldn't do much good to put digital images on a website, which is
 why I didn't do so. But I had one of my employees feel both inserts, 
and he felt the difference was striking. I don't think anyone could not 
tell them apart, and they wouldn't have to look at the fronts of either 
poster!

Result: Proof in my mind that these are fakes. The paper used is of a 
kind never used on any other inserts I am aware of, other than these 
exact disputed titles, which are from different studios and years, so 
presumably would have been printed at different times.


Once I had been able to make this side-by-side comparison, I felt I had a
 "smoking gun" that needed to be presented to this club, MoPo, and the 
readers of Movie Collectors World (which I intend to do in MCW's next 
issue). So I posted most of the above information to MoPo, and added the
 following (I am paraphrasing what I wrote, but the meaning is 
unaltered):


Those of you who defend these inserts are those who either own bunches 
of them and/or those who have sold bunches of them. Obviously, you have a
 huge stake in their being at least questionable. If they are declared 
fake, then you will both lose on the ones you currently own, but more 
importantly you will potentially face an angry mob of collectors (no 
doubt with torches) demanding their money back. I imagine that nothing I
 (or anyone else) can say will change THOSE dealers' minds, so I am 
addressing this to everyone else in the hobby.


First. I ask anyone to find me even ONE insert from any non-disputed 
title that is on the kind of paper stock that is described above. 
Second, don't blur this debate into saying that all inserts from this 
time period are suspect or that all inserts of these titles are suspect.
 Let me make this perfectly clear! I AM SAYING THAT THE ONLY SUSPECT 
INSERTS ARE THOSE WHICH APPARENTLY ORIGINATED FROM ONE SPECIFIC REGION 
(BUT ARE NOW LIKELY SPREAD ALL OVER THE GLOBE).


It is vital that all of you remember that there are many many authentic 
copies of these inserts. I am 100% sure that many dealers have inserts 
that are the real deal (even if they have some of the disputed titles) 
because many of these guys bought their inserts many years ago, before 
the fakes were created (which is why I am 100% sure they are real).


But there are other dealers who I would bet have lots of fakes. If they 
bought them in the last few years from someone who only sold them the 
disputed titles, I would bet anything they are fakes. I firmly believe 
that once you have read what I wrote above, you yourself will be able to
 know for yourself if you have originals or repros (except for those who
 own tons of them; "there are none so blind as those who will not see").
 


Third, I HAVE ABSOLUTELY NOTHING TO GAIN BY THIS. Those who own tons of 
these (and those who reprinted them in the first place) clearly have 
much to gain by keeping the possibility alive they are real. But I only 
gain their anger, so does this not show I must passionately believe in 
what I am saying? And it is not just me. Dan and Bob (the two Canadian 
collector/dealers referred to above) have repeatedly brought this issue 
up, and it almost surely hurts their ability to sell posters. Greg 
Ferland (trydnt on eBay), who is one of the most major of poster dealers
 and all-around nice guy, felt a need to post to MoPo that he absolutely
 believes these to be fakes). Joe Burtis, manager of the MPA Gallery, 
one of the people in this hobby who probably knows more about posters 
than I do, says he is sure they are fakes. WHY ARE ALL THESE PEOPLE SO 
SURE OF THEMSELVES AND WILLING TO GO ON THE RECORD?


Finally, it is important to realize that these fake inserts do not (and 
will not) "kill" the prices of the real ones. This is because they can 
be relatively easily distinguished from the originals, once you know 
how. Of course this won't stop novice collectors from getting cheated, 
which is why we all need to expose these fakes (just as Dan's fine site 
will not keep every new collector from buying the many other fake 
posters currently circulating).

I have sold several ORIGINAL inserts of 
these titles in the past year and I have gotten good (pre-fake) prices 
for them. Of course, people know I must be selling the originals, which 
might not be the same for someone off the street, but it shows that the 
prices will be what they should be once these fakes are exposed. I also 
just last week auctioned 300 inserts and 300 half-sheets and prices were
 pretty much "through the roof". The problem is solely with the fake 
repro inserts, which need to be exposed, by getting the word out to 
every collector, and you can do your part by spreading the word!"
-- 
Bruce Hershenson and the other 29 members of the eMoviePoster.com team

P.O. Box 874
West Plains, MO 65775
Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take 
lunch)
our site
our auctions




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