Thanks both.
As well as illustration, type looks perfunctory and inappropriately sensible, 
in contrast to that little press ad illustrated in the Kirkham book.


Sent from my iPhone

> On 23 Oct 2013, at 13:32, Neil Jaworski <[email protected]> wrote:
> 
> Hallo Paul, Richard and All
> 
> I've always assumed that this is from the Bass studio.  Stanley Kramer had 
> used Bass-alike artists for other projects but I can't see him getting away 
> with getting another artist to re-version Bass' own titles.
> 
> Bass himself is v busy at this point, working on THE CARDINAL and he's also 
> spending a lot of time in London (for meetings on NINE HOURS TO RAMA) and 
> Japan (for the Keio Dept Store rebrand of '64).
> 
> But I've seen Stanley Kramer's beautiful headed paper for IAMMMMW (with the 
> globe reproduced in light blue) and this paper is almost identical to the 
> headed paper that Bass was producing for Preminger.  So I'm sure Bass did 
> have a hand in the print campaign.
> 
> That said, there's definitely something "not right" about the execution of 
> the 1sh, esp the hand/briefcase/money interface.  As Paul says, it's too 
> "cleaned up" to be by Bass himself (or even his right-hand-man Art Goodman).
> 
> So I think it's from some junior draftsman in the Bass Studio rather than 
> from Bass per see, but that's just an opinion.
> 
> All best
> Neil
> 
> PS I've read that Bass' fee for the Keio rebrand was $500,000 (not Yen) in 
> 1964.  That's not a bad day at the office.
> 
> From: Paul Gerrard <[email protected]>
> To: [email protected] 
> Sent: Wednesday, 23 October 2013, 12:35
> Subject: Re: [MOPO] It's A Mad, Mad, Mad, Mad World Style B
> 
> Yes Rich, Bruce also mentioned it on an earlier sale of that style which made 
> me curious too. The globe design on the poster does differ in that it has 
> curved horizontal lines, whereas on Bass' title sequence (and press ad) it 
> has straight lines. It also looks a bit too "cleaned up" overall. However, 
> since the motif is so blatantly similar, along with a fairly characteristic 
> red background, and an Advise-&-Consent-style disembodied hand/briefcase, and 
> since Bass also worked on the press campaign, it's hard to believe he would 
> have let the studio get away with it without some input. After all, he must 
> have had considerable clout by then. Unless they paid him off, or the 
> contract was loose enough to allow it.   
>  
> It's an interesting one to be sure. Perhaps Neil J has some other information 
> or campaign material that might shed some light.
>  
> Paul
> www.movieposterstudio.com
>  
>  
> In a message dated 23/10/2013 01:30:44 GMT Daylight Time, [email protected] 
> writes:
> Interesting info contained in emovieposter listing. Looks like this one could 
> be joining Birdman Of Alcatraz, West Side Story etc.
> 
> "Important Added Info: Note that a Saul Bass expert tells us that Bass did 
> NOT do the art for this poster! Other sites credit Saul Bass as the artist, 
> but this may be due to the fact that he did the title sequence for the film 
> and the art does look similar to his style. If anyone knows more about this, 
> please e-mail us and we will post it here."
> 
> http://auctions.emovieposter.com/Bidding.taf?_function=detail&Auction_uid1=3148047
> 
> Assume, strictly speaking it would be "after Bass", Illustration does indeed 
> follow title sequence design very closely.
>  
> Visit the MoPo Mailing List Web Site at www.filmfan.com
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