Bruce is correct. Several years ago (copied and pasted below) I wrote to MoPo
about my research of the Transamerica logo in relation to six versions of "The
Graduate" one-sheet, a film which premiered on December 21, 1967 but carry a
68/26 NSS marker or a 1968 copyright date, some with the "T" Transamerica logo,
some without.
Cut to the chase (if you do not want to read what I wrote below) - The UA /
Transamerica logo made its FIRST APPEARANCE on posters in early 1968. -d.
===============================================
COPIED/PASTED EARLY POST ABOUT GRADUATE ONE-SHEETS, 1967-1968.
===============================================
Subject: THE GRADUATE TIMELINE - Poster release versions & history.
As a Graduate "nut," there are at least six 1968 USA versions of the
Graduate one-sheet. "Pre-Oscar" posters are more desired, which appeared with
the
film's premiere in NYC and LA on December 21, 1967 - and used up until the
Oscars on April 10, 1968. Look closely for distinctive Embassy Pictures
(later Avco/Embassy) markings - vs. markings featuring the United Artists' /
"T" Transamerica logo. UA/Transamerica posters FIRST appeared AFTER the
Embassy Pictures posters in early 1968. Some
collectors refer to Transamerica posters for "The Graduate" as international
posters -- but this is not entirely true. Some "Graduate" one-sheets with the
Transamerica logo have NSS 68/26 markers printed on the front and/or stamped on
the back. For now, the consensus is any "Graduate" poster with an NSS number
is for the U.S. market. However, there are controversies with contemporary
movies with and without MPAA ratings and whether they are considered domestic
or international posters, e.g., the "Saving Private Ryan" double-sided advance
one-sheet featuring the lone soldier image are NOT international posters. This
advance without the MPAA marker was displayed at theaters throughout America
during the winter and spring of 1998, up to its domestic release on July 24,
1998.
-------Graduate Released, December 21, 1967-------------
1. chalk drawing, NO Oscar mention - Embassy 68/26
2. photo style, NO Oscar mention - Embassy 68/26
3. chalk drawing, NO Oscar mention, rare NY Film Critics reviews issue -
Embassy 68/26
4. photo style, NO Oscar mention, UA/Transamerica logo (NO NSS, just "Copyright
1968")
-------Graduate Wins Best Director Oscar, April 10, 1968-------------
5. chalk drawing of leg w/Oscar mention - United Artists/Transamerica logo,
68/26
6. photo style w/Oscar mention - United Artists/Transamerica logo, 68/26
Date: Sat, 16 Nov 2013 18:46:29 -0500
From: [email protected]
Subject: Re: Italian Bond posters
To: [email protected]
Hi Bruce:
I would say it could be 1968 or 1969. Yes, before 1970.
The OHMSS one sheet has a copyright date of 1969 on it like the OHMSS
window card. The OHMSS National Screen Service stamp on the back states 1970 on
the 1969 one sheet. Transamerica must have aquired United Artists in 1968. As
far as the Italian poster in Grey's Heritage Auction it definitely is a
re-issue. It should state "Dear Film" on it as the foreign distributor to
be a first release.
Best, Tom
In a message dated 11/16/2013 6:15:08 P.M. Eastern Standard Time,
[email protected] writes:
I hate to ever disagree with Greg, but I am 100% certain that the
Transamerica logo first appeared on United Artists posters in 1968 (there are
1968 posters with it and without it).
Unless I am
misunderstanding what he wrote, in which case I apologize!
On Sat, Nov 16, 2013 at 4:07 PM, Greg Ferland <[email protected]> wrote:
Just to reiterate what Sam is saying, Transamerica was not
aligned with UA until the 70s - or after YOLT was release, so it is very
clearly a re-release...an original re-release I would
say!
Greg
--------------------------------------------
On Sat,
11/16/13, Posteritati <[email protected]>
wrote:
Subject: Re: [MOPO] Italian Bond posters
To: [email protected]
Date:
Saturday, November 16, 2013, 2:06 PM
Mat,
We have had both versions,
and there is a 1967
version without Transamerica and a 70’s RR
with
Transamerica.
regards,sam
posteritati.com /
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pinterest /
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skype posteritati
239
Centre St New York NY 10013
/ tel 212.226.2207 / sms
516.900.2207
On
Nov 16, 2013, at 5:00 PM, Matthew McCarthy
<[email protected]>
wrote:
Hello
All-
I recently contacted a seller to inquire about an
Italian 55"x79" 'You Only Live Twice', the version with
the Transamerica logo in the lower left corner and United Artists
in the lower right corner. His response was "We did a lot of
research on this poster and are
convinced it is an original
release". I am not convinced. It has been my understanding that the
first release posters have a Dear Film (distributor) logo on
the bottom left, while the right side have the United
Artists logo within a circle and (in smaller type)
"A
Transamerica Company"
Now, I know it can be hard to
date Italian posters, but one of the best "tells" is the logo of
the distributor/production company. In this case, the
circular logo at the right was used in 1967-1968; the
Transamerica logo that is in the left of the poster in question was
used from 1968-1975. This film was released in Italy in
August 1967. Perhaps it is a second printing, perhaps a
1970's reissue (which is what I have thought) but I don't
see how it could be first release.
Anyone have any
thoughts/facts on
this?
Thanks-
Matthew McCarthy
film/art
Original
Film Posters
www.filmartgallery.com
http://www.facebook.com/filmartgallery
https://twitter.com/filmartgallery
[email protected]
[email protected]
323.363.2969
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