Updated to include all 13 versions of the 1968-68 Graduate 27 x 41 1-sheet. -d.
=====================================================
Bruce and Matt are correct. Several years ago I wrote to MoPo about my
research of the Transamerica logo in relation to "The Graduate" one-sheet, a
film which premiered on December 21, 1967 but carry a 68/26 NSS marker or a
1968 copyright date, some with the "T" Transamerica logo, some without.
Cut to the chase (if you do not want to read what I wrote below) - The UA /
Transamerica logo made its FIRST APPEARANCE on posters in early 1968. -d.
=======================
GRADUATE ONE-SHEETS, 1967-1968.
=======================
THE GRADUATE TIMELINE - Poster release versions & history, updated 11/17/13.
* As an all-time nut of "The Graduate," there are at least (13) thirteen known
versions of the
one-sheet issued in 1967-1968. "Pre-Oscar" posters are more desired, which
appeared with the
film's premiere in NYC and LA on December 21, 1967 - and used until the Oscars
on April 10, 1968. Look closely for distinctive Embassy Pictures or Avco
Embassy markings - vs. markings featuring the United Artists' / "T"
Transamerica logo.
* UA / Transamerica posters appeared AFTER the Embassy posters in early 1968.
Some
collectors refer to Transamerica posters for "The Graduate" as international
posters - but this is not true. Some "Graduate" one-sheets with the
Transamerica logo have NSS 68/26 markings. For now, the consensus is any
"Graduate" 1-sheet with an NSS 68/26 mark on the front and/or stamped on the
back was for the U.S. market. Any 1-sheet without the NSS 68/26 mark was for
the international market. First issue one-sheets do NOT have the UA /
Transamerica logo.
* Parenthetically, in the post-NSS era, there is confusion and controversy with
posters of contemporary movies without MPAA ratings. Not all posters without
an MPAA rating are international posters, e.g., the best that I know is the
"Saving Private Ryan" double-sided advance one-sheet with the lone soldier
image and no MPAA "R" rating. This is NOT an international poster unless the
UIP distributor's logo appears in the lower credits. The lone soldier advance
WITHOUT an MPAA rating nor a UIP logo - was displayed at theaters throughout
the U.S. during the winter and spring of 1998, up to its domestic release on
July 24, 1998. I put first issue U.S. "Saving Private Ryan" 1-sheets in the
"this film has not yet been rated" category of advance issue movie posters.
-------Graduate Released, December 21, 1967--------------------------
1. chalk drawing, NO Oscar logo - Embassy NSS 68/26.
2. photo style, NO Oscar logo - Embassy NSS 68/26.
3. chalk drawing, NO Oscar logo - rare NY Film Critics reviews style -
Embassy NSS 68/26.
4. chalk drawing, NO Oscar logo - MPAA "M" (for Mature Audiences), Embassy
NSS 68/26.
5. photo style, NO Oscar logo - MPAA "M" (for Mature Audiences), Embassy NSS
68/26.
6. chalk drawing, NO Oscar logo - UA / Transamerica, NSS 68/26.
7. photo style, NO Oscar logo - UA / Transamerica, NSS 68/26.
8. chalk drawing, NO Oscar logo - UA / Transamerica, NO NSS, just "Copyright
1968" (intl.).
9. photo style, NO Oscar logo - UA / Transamerica, NO NSS, just "Copyright
1968" (intl.).
-------Graduate Wins Best Director Oscar, April 10, 1968-------------
New posters are printed with Oscar and Transamerica logos. (ALL Oscar
"Graduate" one-sheets from 1968 have the Transamerica logo.)
10. chalk drawing w/Oscar logo - United Artists / Transamerica, 68/26.
11. photo style w/Oscar logo - United Artists / Transamerica, 68/26.
12. chalk drawing, w/Oscar logo - UA / Transamerica, NO NSS, just "Copyright
1968" (intl.).
13. photo style, w/Oscar logo - UA / Transamerica, NO NSS, just "Copyright
1968" (intl.).
Date: Sat, 16 Nov 2013 18:03:36 -0600
From: [email protected]
Subject: Re: Italian Bond posters
To: [email protected]
Thanks to everyone for the input, and for confirming what I've always believed
to be true.
As
for Transamerica - they purchased UA in 1966 and started to put their
name on posters in 1967 then started to separate that combined logo in
1968. I don't know what the first UA poster with the the large T
Transamerica logo was - it would seem to be "The Thomas Crown Affair" in
summer of 1968.
The earliest poster I can recall seeing with
the newer logo was the foreign style "The Graduate", which would have
been printed in January or February of 1968. It was an Embassy/Joseph
Levine production.
Matthew McCarthy
film/art
Original Film Posters
www.filmartgallery.com
http://www.facebook.com/filmartgallery
https://twitter.com/filmartgallery
[email protected]
[email protected]
323.363.2969
Date: Sat, 16 Nov 2013 18:46:29 -0500
From: [email protected]
Subject: Re: Italian Bond posters
To: [email protected]
Hi Bruce:
I would say it could be 1968 or 1969. Yes, before 1970.
The OHMSS one sheet has a copyright date of 1969 on it like the OHMSS
window card. The OHMSS National Screen Service stamp on the back states 1970 on
the 1969 one sheet. Transamerica must have aquired United Artists in 1968. As
far as the Italian poster in Grey's Heritage Auction it definitely is a
re-issue. It should state "Dear Film" on it as the foreign distributor to
be a first release.
Best, Tom
--------------------------------------------
In a message dated 11/16/2013 6:15:08 P.M. Eastern Standard Time,
[email protected] writes:
I hate to ever disagree with Greg, but I am 100% certain that the
Transamerica logo first appeared on United Artists posters in 1968 (there are
1968 posters with it and without it). Unless I am
misunderstanding what he wrote, in which case I apologize!
--------------------------------------------
On Sat, Nov 16, 2013 at 4:07 PM, Greg Ferland <[email protected]> wrote:
Just to reiterate what Sam is saying, Transamerica was not
aligned with UA until the 70s - or after YOLT was release, so it is very
clearly a re-release...an original re-release I would
say!
Greg
--------------------------------------------
On Sat,
11/16/13, Posteritati <[email protected]>
wrote:
Subject: Re: [MOPO] Italian Bond posters
To: [email protected]
Date:
Saturday, November 16, 2013, 2:06 PM
Mat,
We have had both versions,
and there is a 1967 version without Transamerica and a 70’s RR
with Transamerica.
regards,sam
posteritati.com /
facebook /
twitter /
pinterest /
instagram /
skype posteritati
239
Centre St New York NY 10013
/ tel 212.226.2207 / sms
516.900.2207
--------------------------------------------
On
Nov 16, 2013, at 5:00 PM, Matthew McCarthy <[email protected]> wrote:
Hello All-
I recently contacted a seller to inquire about an Italian 55"x79" 'You Only
Live Twice', the version with the Transamerica logo in the lower left corner
and United Artists in the lower right corner. His response was "We did a lot of
research on this poster and are convinced it is an original release". I am not
convinced. It has been my understanding that the first release posters have a
Dear Film (distributor) logo on the bottom left, while the right side have the
United Artists logo within a circle and (in smaller type) "A Transamerica
Company"
Now, I know it can be hard to date Italian posters, but one of the best "tells"
is the logo of the distributor/production company. In this case, the circular
logo at the right was used in 1967-1968; the Transamerica logo that is in the
left of the poster in question was used from 1968-1975. This film was released
in Italy in August 1967. Perhaps it is a second printing, perhaps a 1970's
reissue (which is what I have thought) but I don't see how it could be first
release.
Anyone have any thoughts/facts on this?
Thanks-
Matthew McCarthy
film/art
Original Film Posters
www.filmartgallery.com
http://www.facebook.com/filmartgallery
https://twitter.com/filmartgallery
[email protected]
[email protected]
323.363.2969
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