Thanks John - always good to hear from you.

Couple responses below -
On Dec 28, 2013, at 1:44 PM, JOHN REID Vintage Movie Memorabilia wrote:

> Hi Alan
> I sell through my own website but also on eBay. Bruce is certainly correct in 
> saying that the most important thing about having your own website is getting 
> potential customers to actually look at your site. It takes a lot of work to 
> get your site to appear at the top of search engines with a high page rank 
> but direct marketing is also very important. As an example, I have a very 
> large mailing list and I find that whenever I send out a Newsletter I get 
> lots of orders from my website.

Do you send the newsletter out through Ebay - and if so, they let you use your 
website url?
> 
> One thing I really like about having my own site is that there are no 
> constantly changing rules to put up with eg photo sizes, item specifics, 
> postage polices, return policies, Vero issues etc etc etc. This makes listing 
> on my website much easier and listing on ebay much more cumbersome. Another 
> issue with ebay, of course, is the fees which keep changing and the Free 
> listings that are given out in huge numbers to selected sellers which create 
> an unfair market place for sellers.

I've lived off of Ebay and continue to do so, but have never been able to 
figure why they make sellers life so difficult - My wife, Susan, thinks it is 
because they really want to be Amazon - but still no reason to treat the 
sellers so badly.
> 
> My website can certainly support itself on its own but there is a great deal 
> of work involved. If I stopped selling on ebay I would be able to survive 
> from website sales but you need to be constantly updating the site and 
> continually working on and tweaking SEO techniques.

I am amazed at all the stuff you have to go through to sell a movie poster 
these days - remember the old type it up and send it to MCW ads? - I lived for 
years off of them!

> 
> Despite all of that I have actually increased my presence on ebay and now 
> have two ebay stores and sometimes use a third user id to list other stuff 
> occasionally. I still sell a heck of a lot on ebay but they dont make it as 
> easy as they could or should.

How do you redirect an Ebay buyer to your website?  Via newsletter?
> 
> For anyone interested in setting up a website, I would recommend David Rew 
> (from this list) [email protected] but whoever you use to set up a 
> website, you must be prepared to do the work in SEO and direct marketing.
> 
> Regards
> John
> 
> JOHN REID VINTAGE MOVIE MEMORABILIA
> Websites:
> www.moviemem.com
> www.OzeFilm.com
> www.OzeAuction.com
> www.BodyCorporateNews.com
> Facebook:
> www.facebook.com/moviemem
> Mailing Address:
> John Reid
> PO Box 92
> Elanora
> Qld 4221
> Australia
> ----- Original Message ----- From: "Alan Adler" <[email protected]>
> To: <[email protected]>
> Sent: Sunday, December 29, 2013 3:49 AM
> Subject: [MOPO] Dear Mopos with Websites!
> 
> 
>> Dear Mopos with Websites -
>> 
>> Have been thinking of following Bruce's advice and creating my own off-Ebay 
>> website to sell (not auction) posters and goodies.
>> 
>> 
>> How do you mo-pros who sell on your own sites enjoy that digital venue vs. 
>> the old Ebay paradigm?
>> 
>> Is it more difficult technically (man hours) to use your own site or costly 
>> to keep running than you thought it would be?
>> 
>> How do you drive eyeballs - Is it tough getting visitors?
>> 
>> Do you sell on Ebay and your own site - or strictly your own site?
>> 
>> What do you suggest be included or avoided when building a site?
>> 
>> Any big surprises or epiphanies you've had in the process of building and 
>> running your website that you'd be willing to share?
>> 
>> 
>> Hope some folks find this a stimulating thread.
>> Thanks in advance for your time.
>> 
>> Alan Adler
>> Museum of Mom and Pop Culture
>> 
>>        Visit the MoPo Mailing List Web Site at www.filmfan.com
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> 







MUSEUM GIFT SHOP:

http://stores.ebay.com/Museum-Store-Gifts


ALAN J. ADLER INTERVIEW:

http://ephemera.typepad.com/ephemera/2009/09/movie-poster-collector-alan-j-adler-interview.html




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