Thanks, Dave - Excellent overview of the game - Am looking forward to the challenge! I've been a hold out on social media. Just not my style. But joined facebook and am slowly getting into it. So many new ideas and nuances in the digital world. I always loved science-fiction, now I feel like I am in it.
Thanks for taking the time to lay out your thoughts for me. Alan Adler Museum of Mom and Pop Culture On Dec 29, 2013, at 8:39 AM, Posteropolis wrote: > Every business must have a website, that goes without saying. How elaborate > it is depends on your marketing strategy, your available time and your > willingness to learn how to set up and use the site. > > You could hire a site designer (including David, whom others have suggested > and who from what I've seen does excellent work) or you could go with one of > the many ecommerce platforms out there that offer low monthly or annual > fees, free templates and 24/7 phone or chat support. You could also go with > one of the blog hosts who offer an ecommerce option (like Wordpress, I > believe). There are options out there that allow you to set up and run a > site for less (often much less) than $1,000 a year. > > Whatever you do, the key to getting traffic is updating the site often, with > inventory, text, images, etc. This is both for the benefit of Google's > webcrawlers and as a way of attracting and keeping customers with fresh > content, just the way a brick and mortar store changes what they have in the > store window, except you must do it much more often, in fact, every day. > (This is the vaunted Search Engine Optimization - SEO.) > > In the age of Twitter, Facebook, Pinterest, etc, content is king. Once your > site is set up it is imperative that you have an ongoing presence in social > media. That can be very time consuming but it is also fun and rewarding on a > personal level because you get to connect and interact with so many more > fans and collectors than you would otherwise. > > The purpose of all this is simply to establish and maintain a brand, while > constantly reminding folks that you have really cool stuff that could be > theirs. > > So while planning your website, give some thought to how it fits into a > marketing strategy that includes social media. > > Hope that helps a bit, > Dave > > Posteropolis Vintage Movie Posters > http://www.posteropolis.com/ > > Facebook: http://www.facebook.com/posteropolis > > Twitter: @posteropolis > > Tumblr: http://www.posteropolis.tumblr.com/ > > > -----Original Message----- > From: MoPo List [mailto:[email protected]] On Behalf Of Alan > Adler > Sent: December-28-13 12:50 PM > To: [email protected] > Subject: [MOPO] Dear Mopos with Websites! > > Dear Mopos with Websites - > > Have been thinking of following Bruce's advice and creating my own off-Ebay > website to sell (not auction) posters and goodies. > > > How do you mo-pros who sell on your own sites enjoy that digital venue vs. > the old Ebay paradigm? > > Is it more difficult technically (man hours) to use your own site or costly > to keep running than you thought it would be? > > How do you drive eyeballs - Is it tough getting visitors? > > Do you sell on Ebay and your own site - or strictly your own site? > > What do you suggest be included or avoided when building a site? > > Any big surprises or epiphanies you've had in the process of building and > running your website that you'd be willing to share? > > > Hope some folks find this a stimulating thread. > Thanks in advance for your time. > > Alan Adler > Museum of Mom and Pop Culture > > Visit the MoPo Mailing List Web Site at www.filmfan.com > ___________________________________________________________________ > How to UNSUBSCRIBE from the MoPo Mailing List > > Send a message addressed to: [email protected] > In the BODY of your message type: SIGNOFF MOPO-L > > The author of this message is solely responsible for its content. > > Visit the MoPo Mailing List Web Site at www.filmfan.com > ___________________________________________________________________ > How to UNSUBSCRIBE from the MoPo Mailing List > > Send a message addressed to: [email protected] > In the BODY of your message type: SIGNOFF MOPO-L > > The author of this message is solely responsible for its content. MUSEUM GIFT SHOP: http://stores.ebay.com/Museum-Store-Gifts ALAN J. ADLER INTERVIEW: http://ephemera.typepad.com/ephemera/2009/09/movie-poster-collector-alan-j-adler-interview.html Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
