Hi Alan,

a bit late in the discussion, but I'm still busy getting the little details in 
my new website arranged.

During the relaunch of my site, I obviously gave this issue some serious 
thought: Eventually, I decided against free shipping, so everybody has be pay 
something, regardless of purchase price. To keep things simple, I decided to 
offer flat rate shipping to various destinations, pretty much divided in 
domestic, Europe and World. Also, I can ship pretty much any folded poster with 
letter mail, which is quite affordable, while regular sized rolled posters need 
to go by Parcel Post, which is a lot more expensive. 

I charge €5 in Germany (€8 rolled), a flat €8 for folded posters worldwide, €15 
for rolled posters to Europe, €20 worldwide. As a courtesy to my buyers, all 
these rates include full insurance. For any folded items, my actual expenses 
are covered in most cases. With on the rolled posters I will lose a good amount 
of money, but so be it. Regardless of how much you buy from me, if everything's 
folded you'll never pay more than €8, if any rolled posters are included, you 
still pay only €20 for shipping. 

If you want to keep things simply, why not offer a reasonable worldwide flat 
rate, say $10 or so?

Best,

Helmut

www.filmposter.net


> Hi folks - thanks for the great posts!
> It means a great deal to hear the thoughts of my friends in the trenches.
> 
> To answer some of your questions -
> 
> I figured I would sell the less than $25 items on Ebay - 
> continuing to draw new customers from the web.
> Then offer only the cream of the crop on my site and perhaps for free ship 
> and insurance.
> Perhaps buying third party insurance to cover it all so I don’t have to 
> individually insure.
> The post office doesn’t want to pay even when you make a claim.
> So what’s the point!
> 
> Posters aren’t really even the issue in my shipping game plan.
> I sell about 3 dozen different types of collectibles - some big and heavy.
> 
> Sold 2 vintage masks last week to Netherlands and Spain that went for between 
> 4 and 5 grand each.
> Shipping was a few hundred dollars each.
> My problem is - if I had an accurate plug-in I would charge for ship and 
> insurance -
> But I can’t even depend on the USPS website to properly quote me shipping 
> costs on oversized parcels even when weight and dimensions are put into their 
> system.
> Much less a USPS plug in.
> That’s just plain stupid - and am even calling in to consumer affairs to 
> complain.
> And they keep changing things - one example is the bump in shipping costs to 
> the UK for expensive items.
> And then there are the limits to various countries -
> If an item passes the limit - I have to send it Fed-Ex - and pay for a 3rd 
> party insurer.
> That kills quick click and ship.
> Maybe I should just send an invoice after the sale.
> Slows down the works, but it is accurate.
> Accuracy is very important to me.
> Seems like the only way to accomplish that is to wait until after the sale 
> and create a mosaic of ship and insure to meet the needs of that specific 
> sale!
> 
> Ebay’s forced inaccuracy is really unhealthy for business and community 
> spirit.
> Since they do not let you charge for insurance trying to force you into the 
> easy sale mold.
> For instance a rare book worth 3 grand has a $4 limit on shipping.
> You have to send it by wait to circumnavigate that issue, then guess, make 
> the thing a lot heavier to cover insurance, etc.
> Am happy to break away from them and their foolishness.
> 
> I am just having difficulty in the design of my site at the shopping cart 
> stage.
> 
> I want a click to buy experience that is fast and accurate -
> But the plug in support offered me via woo commerce is not doing it and the 
> varying Intl. ship rules out there are frustrating.
> 
> That’s the main reason I am considering just making it all Free - since my 
> intent will be dealing only in top end items for the most part.
> But I do have a lot of little goodies that would be wasted on Ebay - so it 
> would be great if I could figure this one out.
> 
> The flat rate angle that was suggested is a good one.
> Free just for items over a certain price is also a good plan.
> Am thinking at the moment a click to buy - then send properly calculated 
> invoice - is at least an accurate way to go - but not so immediate.
> 
> That’s just where I am now.
> Got this great site ready to go.
> For me - it's the ship and insure issues are what’s holding up the launch.
> 
> Alan
> 
> P.S.  Tom - you give one hell of a post.  I’ll have some of what you’re 
> having!
> 
> 
> On Aug 5, 2014, at 10:46 PM, JOHN REID Vintage Movie Memorabilia 
> <[email protected]> wrote:
> 
>> I agree with you that free shipping on a minimum order size makes sense but 
>> offering free shipping on every item just doesn’t work.
>>  
>> JOHN REID VINTAGE MOVIE MEMORABILIA
>> www.moviemem.com
>> PO Box 92
>> Elanora
>> Qld 4221
>> Australia
>>  
>> From: MoPo List [mailto:[email protected]] On Behalf Of David
>> Sent: Wednesday, 6 August 2014 3:30 PM
>> To: [email protected]
>> Subject: Re: [MOPO] Free Shipping?
>>  
>> Some of those $5 items are a steal, I'd be embarrassed to ask for free 
>> freight too...
>> 
>> I did say "...offering freight free (on say minimum order size)..."
>> 
>> Alan, depend on the shipping plugin you use you can likely set it to offer 
>> free freight on minimum order (value) purchase.
>> 
>> 
>> JOHN REID Vintage Movie Memorabilia wrote on 6/08/2014 3:25 PM:
>> As far as Alan is concerned, he said that he was considering offering free 
>> shipping on all sales on his website. Does that include international 
>> transactions? The fact is that it costs a lot to ship something 
>> internationally with even basic tracking. There is no getting around that. 
>> The only way you could offer free domestic and international shipping on 
>> everything is if you have only high value items for sale.
>>  
>> I have many items on my website and on ebay at under 5.00. It would be 
>> absolutely ridiculous for me to offer free shipping on those items. 
>>  
>>  
>> Regards
>> John
>>  
>>  
>> JOHN REID VINTAGE MOVIE MEMORABILIA
>> www.moviemem.com 
>> PO Box 92
>> Elanora
>> Qld 4221
>> Australia
>>  
>>  
>> -----Original Message-----
>> From: MoPo List [mailto:[email protected]] On Behalf Of David
>> Sent: Wednesday, 6 August 2014 3:05 PM
>> To: [email protected]
>> Subject: Re: [MOPO] Free Shipping?
>>  
>> I think using eBay as the benchmark for doing business is not good analogy. 
>> When you choose to do business inside someone else's business then of course 
>> they will charge you for that privilege and yes that is going to have to be 
>> passed on; it is no different to shopping mall owners charging the shop 
>> owners rent, and taking a percentage of your take and another fee for 
>> promotional activity and so on - they bring the customers to you, they want 
>> you to pay for that and frankly that seems fair to me.
>>  
>> Let me ask this (general) question: How much money do you (the eBay
>> seller) spend on advertising and other promotional activity?  I'd venture to 
>> suggest almost all who exclusively run their business on eBay spend NOTHING 
>> on advertising and marketing. If you built your own online shop (not a home 
>> made one) and then spent roughly each month what you used to give up in fees 
>> to eBay on a proper advertising and marketing campaign there is a high 
>> probability you would generate sales and get to keep that customer as a 
>> permanent client to do future marketing to (for free).
>>  
>> Of course there is no free ride, yes someone has to pay - but the consumer 
>> doesn't really care if it's you who pays, he just knows if feels he has 
>> saved a dollar or two on the way to spending a dollar or two with you then 
>> it's a good shopping experience and he is happy.
>>  
>> The quote you use and variations of it: "Sales is vanity, profit is sanity, 
>> cash is reality” comes from 1989, before the internet changed the way 
>> business is done. Indeed profit is the key but ask yourself: was the bricks 
>> and mortar shop keeper from the 80s who had to do his own marketing, his own 
>> advertising, pay his rent, his staff, his utilities, packaging, deposit the 
>> takings at the bank, pay clearance fees etc more or less profitable than the 
>> eBay seller of today who has little or no overheads in comparison but may 
>> have to take less margin in order to compete with every other seller?
>>  
>> Remember being a poster seller on eBay is like being a fast food outlet on a 
>> 50m street of 100 fast food outlets - all with the same store front, remind 
>> me what your point of difference is again?
>>  
>> So, for Alan he may not have the advertising might of eBay, but by offering 
>> freight free (on say minimum order size) perhaps free insurance or whatever 
>> that might give him the edge he needs, I certainly don't think it deceives 
>> the customer at all, it gives the customer what they need - a positive 
>> shopping experience.
>>  
>> David Rew
>>  
>> Tom Martin wrote on 6/08/2014 2:13 PM:
>> free shiooing?? there is NO free shipping as some has to pay... 
>> eitherYOU or the buyer all ebay has done is deceive sellers and buyers 
>> as either the seller gets less... or the shipping is Rolled into (
>> amortized) into the sale.. what a JOKE... ebay make out as they take a 
>> fee for the shipping charges... which to me should be illlegal..
>> so when You sell your poster... If you want 10 and it costs 30% with 
>> paypal, listing and endof sale fees thats 3.00 if its 8.00 to ship you 
>> are a a give away the poster... you needto pay your costs to put tape 
>> on a TUBE and time to wrap and foam and padding costs,,, so you need 
>> to make the sale either higher so the shipping can be part of the sale 
>> as a cost,,, and if is a 300 poster you can figure you giving away 10% 
>> or 30.00 in profit and netting 270 - cost of poster say 100 so you 
>> have a net profit of 70.00 on a 300 gross sale after costs.. now 
>> consider this a grocerystore make 3% after costs but they do 20 
>> million gross a month whats 3% of 20 million More then I can think of 
>> at moment but heft profit margin..." Volume  is vanity , Profit is 
>> sanity"
>>  
>>  
>>  
>>  
>>  
>> On 2014-08-05 19:17, Alan Adler wrote:
>> I always have charged insurance in the past.
>>  
>> but the shipping costs, rules and country limits are all over the 
>> place these days and changing.
>>  
>> Makes me just want to give free shipping and insurance and sort it 
>> out without bothering the buyer.
>>  
>> I know it will cost me something - but on my new website, the 
>> toughest thing to get programmed is a shopping cart plug in that 
>> actually and correctly handles all the options.
>>  
>> Alan
>>  
>> On Aug 5, 2014, at 2:57 PM, Susan <[email protected]> wrote:
>>  
>> For you dealers out there shipping posters, do you require a 
>> customers to take insurance on the poster they have bought from you?
>>  
>>  
>> Sue
>> www.hollywoodposterframes.com [1]
>>  
>> Date: Wed, 6 Aug 2014 07:32:30 +1000
>> From: [email protected]
>> Subject: Re: [MOPO] Free Shipping?
>> To: [email protected]
>>  
>> Why not offer free shipping?
>>  
>> Postage is often a consideration when a buying is contemplating a 
>> purchase. Remember it is entirely possible/likely the buyer is
>> pricing
>> similar/same products elsewhere, free shipping can make the
>> decision
>> very easy.
>>  
>> I offer free shipping as standard on all purchases over $399, as
>> standard.
>>  
>> David
>>  
>> Alan Adler wrote on 6/08/2014 6:51 AM:
>> Howdy all.
>>  
>> Am considering Free Shipping and Insurance for all sales on my
>> upcoming website. US and Intl. I will also be selling objects. Art.
>> Toys in boxes. Props. Wardrobe. So not all flats and tubes. Much of 
>> the business is also foreign.
>>  
>> Any of you ecommerce mavins who use or have tried the free
>> option care to log in on your thoughts about it? Or buyers who have 
>> ideas on the matter. Love to hear what you have to say.
>>  
>> Thanks in advance for your time.
>>  
>> Alan Adler
>> Museum of Mom and Pop Culture
>> Visit the MoPo Mailing List Web Site at www.filmfan.com [2]
>>  
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