Excellent point about artist’s representations vs. the 
designed-to-sell-a-ticket imperative.
I collect pressbooks for variations in the designed-to-sell category.

But, I remember the first time I saw a Mondo (Perhaps that term - like the word 
Kleenex - can stand for all that came after) -
It was Wow! - What an incredible idea! Why hadn’t someone thought of that 
before?
My next thought was… How much is it going to cost me?!

Is there a book on this material or a set of a finely printed boxed set of 
postcards (as was done for Hatch Show Prints) that would share a full selection 
of key art to enjoy?

Alan


> On Dec 25, 2022, at 11:26 AM, Alan Heimann <[email protected]> wrote:
> 
> Very nice collection  ..remember film posters were advertising to get you to 
> come see the movie … these mondo posters reflect an artists 
> Impressions after the movie ..some resonate with me others don’t ..liked the 
> Vertigo you showed among others 
> 
> On Sun, Dec 25, 2022 at 12:50 PM Paolo Zelati <[email protected] 
> <mailto:[email protected]>> wrote:
>> Alan, as collector I truly love them (for many reasons) BUT ...I won't trust 
>> investing serious money in them anymore
>> 
>> here, in my website, some example of my collection (I did buy some very 
>> interesting ones in Bruce first ever auction)
>> 
>> https://www.paolozelati.it/en/alternative-movie-posters/
>> 
>> Il giorno dom 25 dic 2022 alle ore 05:06 Alan Heimann <[email protected] 
>> <mailto:[email protected]>> ha scritto:
>>> I agree with you Charles with maybe one exception..As a collector I like  
>>> many  of the Mondo artist interpretations …I collect everything but am 
>>> partial to horror/ sci fi..realizing I’m never gonna own a Frankenstein one 
>>> sheet  I was vey happy to obtain a copy of  the Francesco Francavilla 
>>> Frankenstein mondo poster (green colored Frankenstein) ..sometimes the 
>>> artists really nail it as I believe was the case with this poster  ..and 
>>> for some movies like white zombie anything would be better than the 
>>> original 1 sht..(again my opinion)..I also think some of the more (i’ll use 
>>> the word abstract) offerings are great for example the Darth Vader  where 
>>> the trees make up his eyes was inspired..I do take exception to the jaws 
>>> comment ..jaws posters are not rare they sell for a lot of money and if 
>>> rolled never folded for a lot more money..I wanted a jaws poster but was 
>>> not willing to pay 1000’s of dollars for a rolled copy ..i was happy to 
>>> obtain the mondo screen print in mint condition with it layered colors 
>>> giving the water the perfect blue color  ..I also like that many mondo are 
>>> 24x36 so they fit into a stock frame..anyway wishing all Mopo a happy 
>>> holiday season ..best Alan
>>> 
>>> On Sat, Dec 24, 2022 at 12:08 PM Charles Stevens <[email protected] 
>>> <mailto:[email protected]>> wrote:
>>>> I was very anti-print for a very long time… I posted multiple rants on the 
>>>> various forums. Beanie babies V2.0… I was sure. I still worry about 
>>>> oversaturation of the key blockbuster titles. But am excited if some of 
>>>> these artists started latching on to some of the art films like Red Shoes 
>>>> and Days of Heaven which Durieux has done nicely. Prints also provide 
>>>> opportunity for art on TV shows and the new limited series trend.
>>>> 
>>>> There is some really nice art and there are new artists from all over the 
>>>> world stepping out in the private commission world. There is a thriving 
>>>> print community in the UK now that is far exceeding the art and printing 
>>>> of recent MONDO prints. I think the only mistake is thinking that MONDO is 
>>>> the only one out there worth collecting… Really MONDO as a brand has 
>>>> peaked IMO - in fact, they sold out to mega corporate Funko. I
>>>> Also despise how MONDO has simply copied classic poster art like Jaws...
>>>> 
>>>> I also feel that a shift will continue as new modern posters are riddled 
>>>> with suspect bootlegs & fakes now. Double sided posters are now easily 
>>>> reproduced and even harder to spot.
>>>> 
>>>> The screen printing or giclee w/texture layers techniques are unique and 
>>>> hard to imagine being bootlegged. I've seen 11x14 fakes on eBay but anyone 
>>>> with sense would know to avoid. Prints are also limited runs with just a 
>>>> handfull of APs... There are enough collectors to make a 200 poster run of 
>>>> a hot title scarce.
>>>> 
>>>> I  have given in and see continued demand with limited supplies for these. 
>>>> It is also a entirely different set of collectors and they are mingling 
>>>> with us original poster junkies now for sure. I think a nice blend of both 
>>>> is now a good healthy collection.
>>>> 
>>>> Wishing all of you a Merry Christmas and Happy New Year!
>>>> 
>>>> Charlie
>>>> 
>>>> 
>>>> 
>>>> Get Outlook for iOS <https://aka.ms/o0ukef>
>>>> From: MoPo List <[email protected] 
>>>> <mailto:[email protected]>> on behalf of Bruce Hershenson 
>>>> <[email protected] <mailto:[email protected]>>
>>>> Sent: Saturday, December 24, 2022 10:26:39 AM
>>>> To: [email protected] <mailto:[email protected]> 
>>>> <[email protected] <mailto:[email protected]>>
>>>> Subject: Re: [MOPO] [MOPO] Mondo sales
>>>>  
>>>> Well said, Alan.
>>>> 
>>>> My take on 10,000 Mondos being sold in a couple of months is that 
>>>> INVESTORS see this as bad for business, but that COLLECTORS see this as an 
>>>> incredible buying opportunity.
>>>> 
>>>> Happy holidays to all, and here's hoping 2023 is better than the past few 
>>>> years (that isn't setting the bar very high, but we have to start 
>>>> somewhere)!
>>>> 
>>>> Bruce
>>>> 
>>>> On Sat, Dec 24, 2022 at 10:22 AM Alan Adler <[email protected] 
>>>> <mailto:[email protected]>> wrote:
>>>> Dear Mopos -
>>>> 
>>>> My take on the whole Mondo movement is that they’re fantastic.
>>>> They offer an homage to films we love with affordable prices for the 
>>>> super-classics, and beefed-up better-than-the-original posters for many 
>>>> titles that had just plain bad art to start with. (Those bad art originals 
>>>> are still my real favorites, though!)
>>>> They’re great fan art - The successes and the just-okay ones.
>>>> 
>>>> I’m guided by one simple rule, however, if I’m drawn to something, I go 
>>>> after it. 
>>>> Having never been a gambler, if something never increases in value, I 
>>>> still have something I’ve enjoyed that means something to me.
>>>> This is the collector’s attitude, but it does speak to the investor and 
>>>> dealer in me as well.
>>>> Of the countless movie posters ever created, only a small percentage have 
>>>> ever broken out in terms of high-priced sales.
>>>> When I started collecting posters I got them from the trash behind 
>>>> theaters.  They were all golden to me because I loved them and cared for 
>>>> them.
>>>> One of the greatest surprises of my adult life is that any of them ever 
>>>> increased in value.
>>>> 
>>>> I still pull stuff out of the trash, care for it, and love it.
>>>> I even go after the stuff nobody else wants, finding beauty in the 
>>>> rejected.
>>>> Collect and invest in what you like because the true treasure is always in 
>>>> the eye of the beholder.
>>>> There’s no guarantee for success in this crazy world, but have a good time 
>>>> along the way and success becomes a bonus.
>>>> The monster poster you pick up off the floor in an old theater 50 years 
>>>> ago pays your light bill for a month.
>>>> 
>>>> Happy Holidays out there in Mopo-land.
>>>> Tom, Ron, Kirby, Helmut, Bruce, Grey, and all the rest.
>>>> And may Santa stuff your stockings with the printed paper of your dreams.
>>>> 
>>>> Alan
>>>> 
>>>>> On Dec 24, 2022, at 4:31 AM, Helmut Hamm <[email protected] 
>>>>> <mailto:[email protected]>> wrote:
>>>>> 
>>>>> 2428 Mondo posters in a single auction... Plus another 2530 Mondo posters 
>>>>> from Bruce in October, and another 257 in July 2022, plus thousand more 
>>>>> that were sold through  Heritage, and let's not forget about ebay here... 
>>>>> That's what, like 10,000 Mondo posters sold in 2022 alone?
>>>>>  
>>>>> Is there ANYBODY left out there who still thinks these posters are a safe 
>>>>> investment??? Mondo seemed a fun idea when they first started out, but 
>>>>> now the sheer number of them is simply inflationary.
>>>>>  
>>>>> I'm not saying it is impossible to make money with Mondo posters, but the 
>>>>> idea of an 'automated' or 'guaranteed' profit' is plain silly at this 
>>>>> point.
>>>>>  
>>>>> That said, I also bought a Mondo poster this year, the lobby card style 
>>>>> for HALLOWEEN that can be seen here:
>>>>>  
>>>>> https://www.emovieposter.com/agallery/archiveitem/5338244.html 
>>>>> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.emovieposter.com%2Fagallery%2Farchiveitem%2F5338244.html&data=05%7C01%7C%7Cf7cebce3c29441ab9ebc08dae5cbaa57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638074960174651661%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=zX3eoIGtW6gXj%2FBABVNAn2VBQskQHW1zmGUHR%2FZ973s%3D&reserved=0>
>>>>>  
>>>>> This is still fairly easily found for about $100, so it's a far cry from 
>>>>> the expensive Mondos on this title. I like it because it reminds me of 
>>>>> the House scene from PSYCHO, which has always been one of my favorite 
>>>>> lobby cards ever:
>>>>>  
>>>>> https://www.filmposter.net/en/psycho-original-release-us-lobby-card.html 
>>>>> <https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.filmposter.net%2Fen%2Fpsycho-original-release-us-lobby-card.html&data=05%7C01%7C%7Cf7cebce3c29441ab9ebc08dae5cbaa57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638074960174651661%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=EX%2FOLSgUVYK0OELIRnq3nGwVxz%2Bt0tdaFQiIgYKol5g%3D&reserved=0>
>>>>>  
>>>>> In person, the Mondo poster is much nicer than the image suggest, but 
>>>>> again: I bought it because I liked it, not as an investment in the first 
>>>>> place. Although I have little doubt that I will be able to generate a 
>>>>> small profit with this one in the long run.
>>>>>  
>>>>> Helmut
>>>>> Gesendet: Freitag, 23. Dezember 2022 um 21:40 Uhr
>>>>> Von: "PHILIPP KAINBACHER" 
>>>>> <[email protected] 
>>>>> <mailto:[email protected]>>
>>>>> An: [email protected] <mailto:[email protected]>
>>>>> Betreff: [MOPO] Mondo sales
>>>>> After these sales from Bruce….you better watch out on buying these…I did 
>>>>> not buy….but only top artists get good prices…
>>>>> 
>>>>> Visit the MoPo Mailing List Web Site at www.filmfan.com 
>>>>> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.filmfan.com%2F&data=05%7C01%7C%7Cf7cebce3c29441ab9ebc08dae5cbaa57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638074960174651661%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=EYG2QhDpvW5MrqCoTtbSQNcv9bDZ%2BKrqSMQ13u5mSY0%3D&reserved=0>
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>>>> 
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>>>> P.O. Box 874
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>>>> 
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>>>>  - No time limit on our guarantees & NO buyer beware
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>>>> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.emovieposter.com%2Fimages%2Fannouncements%2F20120906_mcw_ad_hershenson_help_hotline_forsite.jpg&data=05%7C01%7C%7Cf7cebce3c29441ab9ebc08dae5cbaa57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638074960174807919%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=slBsB5V5nUdGx%2Fdvrj%2BGNxco2nvE45PLf6TDb854PMw%3D&reserved=0>
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>>>> <https://na01.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.emovieposter.com%2Fimages%2Fannouncements%2Fbuyerreviews_page1.jpg&data=05%7C01%7C%7Cf7cebce3c29441ab9ebc08dae5cbaa57%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638074960174807919%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=XYzOA6TucX0QvN90I9%2FqwGypzZtYbTAO7aKTU6vO1RI%3D&reserved=0>,
>>>>  Page 2 
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>>>>  Page 3 
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