Thanks Bruce. That sounds fantastic…and good luck with finding “free time” too.

 

Phil A

 

From: MoPo List [mailto:[email protected]] On Behalf Of Bruce 
Hershenson
Sent: Saturday, July 22, 2023 12:33 PM
To: [email protected]
Subject: Re: [MOPO] The very first "movie posters" appeared at the same time 
movies were first made!

 

Phil

My plan is (once I have some "free time") to go into my auction history and 
identify the very oldest and newest of each size, and then post those, and ask 
anyone with older (or newer) ones to tell me, so I can keep improving the list.

Thanks
Bruce

 

On Fri, Jul 21, 2023 at 11:56 AM Phillip Ayling <[email protected] 
<mailto:[email protected]> > wrote:

Great information Bruce. Thank You.

 

Other than Kirby and the few others who might have witnessed the 1st purchase 
of that very collectible one-sheet for WATERING THE GARDENER, I have a 
question(s) that I hope some of you may be able to answer.

 

I know that there are the very occasional titles for which there are still 
lobbies, but does anyone know the film titles attached to the last studio 
issued 3-sheets; 6-sheets; ½ sheets and inserts?

 

Thanks so much!

 

From: MoPo List [mailto:[email protected] 
<mailto:[email protected]> ] On Behalf Of allen day
Sent: Friday, July 21, 2023 1:50 AM
To: [email protected] <mailto:[email protected]> 
Subject: Re: [MOPO] The very first "movie posters" appeared at the same time 
movies were first made!

 

Always nice to know a little bit more than I did the yesterday

 

Much thanks

 

ad

 

On Thu, Jul 20, 2023 at 9:37 PM Bruce Hershenson <[email protected] 
<mailto:[email protected]> > wrote:

The very first "movie posters" appeared at the same time movies were first 
made, around 1896. They were small posters with a vertical format, advertising 
the machines and the process, rather than individual movies!

Here are more important milestones in the early history of movie posters (I am 
just writing these off the "top of my head", and I welcome any additions or 
corrections):

c.1898 - what is believed to be the first poster for a specific movie is seen, 
for the comedy short "Watering the Gardener"
c.1901 - the first traditional one-sheets for single movies appear
c.1909 - the first one-sheets with actors billed appear
c.1909 - the first exhibitor magazines appear
c.1910 - the first three-sheets appear (printed on 3 one-sheet sized pieces, 
hence the name)
c.1912 -  the first 8x10 stills appear
c.1913 - the first six-sheets appear (printed on 6 one-sheet sized pieces, 
hence the name)
c.1913 - the first 14x22 window cards appear
c.1914 - the first souvenir program books appear
c.1915 - the first 11x14 lobby cards appear (the very first ones are vertically 
oriented)
c.1916 - the first pressbooks appear
c.1917 - the first 22x28 half-sheets (called "displays") appear
c.1920 - the first 14x36 inserts appear
c.1920 - the first 24-sheets appear (printed on 24 one-sheet sized pieces, 
hence the name)
c.1920 - the first studio yearbooks (also called "campaign books") appear

ATTENTION ALL YOU POSTER HISTORY BUFFS! As I said above, the above chart was 
created in minutes, and I welcome any additions or corrections. I would LOVE to 
greatly expand it, and I would especially like to add similar dates for every 
movie poster producing country! Please email me if you have information to help 
make this a reality!

                

 

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lunch)
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