Am halfway through an interesting book of that name by Matt Ridley. It's a difficult but enticing read about the apparent contradiction of how altruistic behaviour can be the most selfish policy. Greedy people are despised, whereas altruists are praised; but if a friend becomes too altruistic, too giving, you may advise them to be a little more selfish. As in the famous 'Prisoner's Dilemma', if other people are altruistic that may be good for me, but if i am selfish that can also be good for me. The point of the Prisoner's Dilemma is that we should attract the right partners and leave the selfish rationalists to their fate. Societies are the inevitable side-effects of people striving for their own self-interest. The virtuous attract others who are virtuous for mutual benefit.
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