Will,
The fact that I enjoy my computer is not evidence that "all of this
commerce and science brings a lot of good".
Marsha
At 09:00 PM 5/11/2009, you wrote:
Hi Marsha,
I don't think the human condition is sad. Perhaps your expectations
are too high. All of this commerce and science brings a lot of good
too, you enjoy your computer don't you. Don't dwell on that which you
see as bad, there is not enough time.
Cheers,
Willblake2
On May 11, 2009, at 11:47:44 AM, MarshaV <[email protected]> wrote:
Krimel,
I was surprised that there was such thing as neuromarketing, but not
really surprised that science is a handmaiden to commerce.
I am terribly sad.
Marsha
At 02:25 PM 5/11/2009, you wrote:
>[Marsha]
>Where's the quality? (This is depressing.) Anybody know where
>there's an empty cave?
>
>[Krimel]
>Perhaps it would help if you could say what there is about this that you
>find surprising. Is this news to you?
>
>
>Keys to Neuromarketing
>
>1.We're self-centered: Nothing triggers self-centered action like a
>transaction. "People are completely egocentric and all they want is
>something that will create a difference in their lives, eliminate
>pain and possibly bring them more pleasure," Morin says.
>
>2.We crave contrast: "The bottom line is, on any given day, we will
>receive about 10,000 ad messages, and only the ones that are huge
>contrasts will get any attention," he says.
>
>3.We're naturally lazy: Abstract advertising and marketing won't get
>through. Keep it simple, but strong. "Most companies tend to create
>abstract messages and use too many words," Morin says. "Reading is
>much more a function of the 'new brain.' We recommend that, of
>course, companies use a lot of concrete visuals."
>
>4.We like stories: Advertising and marketing with strong beginnings
>and ends create anchor points that we latch onto, so Morin advises
>entrepreneurs to sum up and recap their strongest selling points at
>the end of any promotional material. "The brain has a natural
>tendency to pay attention at the beginning and end of anything," he says.
>
>5.We're visual: Appealing video and graphic presentations can make
>the difference at cash registers where price and reason can't. "We
>process and make decisions visually, without being aware of them,"
>Morin says. "Only later do we rationalize decisions we made."
>
>6.Emotion trumps reason: Give us the right emotion to ride on, and
>we'll buy what you're selling. "When we experience an emotion," he
>says, "it creates a chemical change in our brain, hormones flood our
>brain and change the speeds with which neurons connect, and it's
>through those connections we memorize. We don't remember anything if
>there isn't an emotion attached to that experience.
>
>http://themarketingguy.wordpress.com/2009/04/07/there-is-marketing-and-then-
>there-is-neuromarketing/
>
>
>
>
>Neuromarketing is in its infancy. What next, putting oxytocin into
>the packaging?
>
>
>
>
>
>
>
>
>.
>_____________
>
>Shoot for the moon. Even if you miss, you'll land among the stars.........
>.
>.
>
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