[Ant]
Remember that Patrick Doorly (the author of TTAA) was primarily aiming his book 
towards an academic audience (I guess fine art critics and philosophers mainly) 
so a vanity publisher such as CreateSpace (whose academic credibility is 
basically zero) was not an option open to him.  It's the finely honed arguments 
in Patrick's book which give it, its intellectual quality and its these 
arguments that I ask the reader of this post to be primarily concerned with.

[Dan]
In other words (and forgive me if I am translating this wrongly), folk like me 
have no reason to be reading Patrick Doorly's book. Only those who are 
academically trained in the fine arts and philosophy would have any use for it. 
It is a text book.

[Arlo]
I don't think "academic" here should be a point of contention Dan (*I* think 
you are highly academic). Sadly, textbooks do tend to be very expensive, even 
David Grange's text (which is mostly text) sold for $110 upon publication (I 
see the price is down to $69 on Amazon). So authors who publish in this format 
may do everything they can to keep costs down. How many 'non-academics' do you 
think will shell out $110 for Granger's book? And yet I'd argue its incredibly 
important. So $25 for Doorley's book as it is, or $110+ for the book with 
high-quality print and hi-res color images? Which do you think will reach more 
readers?

And, we can't really deny that there is a symbolic capital to be had with the 
publisher imprint. Right or wrong, it has meaning. Many academic authors are 
required, for tenure, to publish using certain 'respected' or 'established' 
publishing venues. Having your book published by "Oxford University Press" (for 
example) establishes symbolic capital for both the author and the argument. 
Whether this is wholly good or bad, whether it is something that we should 
reject outright or accept, it is a fact for those publishing within their 
academic tenure. 

[Dan]
CreateSpace is different than a vanity publisher in that no upfront purchase is 
necessary.

[Arlo]
Another consideration is that often authors (academic or otherwise) are 
provided with some compensation when their manuscript is accepted. Pirsig, for 
example, worked off a Guggenheim grant. Now, I'm not sure if that specific 
grant conferred certain rights to the publisher (and away from Pirsig), but 
often authors need compensation (even in the form of work-release) while they 
are writing. I do not know the specifics of Doorly's publishing contract, but 
there may have been important and unavoidable reasons (in addition to academic 
capital) that he went with a publisher rather than self-publishing. 



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