Ant,

On Fri, Oct 24, 2014 at 7:36 PM, Ant McWatt <[email protected]> wrote:
> FYI Arlo & Dan:
>
> "TTAA followed a standard American book design, used by university presses, 
> down to the choice of font and size of leading. It makes for perfectly 
> comfortable reading. And while a coated paper would have printed the images 
> with a greater tonal range, they reproduce perfectly adequately for a book 
> driven by an argument, rather than by the pictures."
>
> "What Warr missed was the whole thesis of the book, which is summarised in 
> the initial note 'To the Reader'. She used the word 'quality' only once, and 
> that was to refer to the low-quality paper!"
>
> Best wishes,
>
> Patrick Doorly

Hello Ant,
Thank you for this. I actually ordered Patrick Doorly's book (I know,
I know, I said I wasn't going to but after talking with you and Arlo
about it I just had to have a look) last night ($25 paperback version
from Amazon) and I am greatly excited to soon be to reading it. Should
be here around the end of the month.

Thanks again,

Dan

http://www.danglover.com

>
> (October 24th 2014)
>
> ----------------------------------------
>
> On Thu, Oct 23, 2014 at 11:52 AM, ARLO JAMES BENSINGER JR
> <[email protected]> wrote:
>> [Ant]
>> Remember that Patrick Doorly (the author of TTAA) was primarily aiming his 
>> book towards an academic audience (I guess fine art critics and philosophers 
>> mainly) so a vanity publisher such as CreateSpace (whose academic 
>> credibility is basically zero) was not an option open to him.  It's the 
>> finely honed arguments in Patrick's book which give it, its intellectual 
>> quality and its these arguments that I ask the reader of this post to be 
>> primarily concerned with.
>>
>> [Dan]
>> In other words (and forgive me if I am translating this wrongly), folk like 
>> me have no reason to be reading Patrick Doorly's book. Only those who are 
>> academically trained in the fine arts and philosophy would have any use for 
>> it. It is a text book.
>>
>> [Arlo]
>> I don't think "academic" here should be a point of contention Dan (*I* think 
>> you are highly academic).
>
> [Dan]
> Thank you, Arlo.I don't think it should be a point of contention
> either which was basically the gist of my reply to Ant.
>
> [Arlo]
>> Sadly, textbooks do tend to be very expensive, even David Grange's text 
>> (which is mostly text) sold for $110 upon publication (I see the price is 
>> down to $69 on Amazon). So authors who publish in this format may do 
>> everything they can to keep costs down. How many 'non-academics' do you 
>> think will shell out $110 for Granger's book? And yet I'd argue its 
>> incredibly important. So $25 for Doorley's book as it is, or $110+ for the 
>> book with high-quality print and hi-res color images? Which do you think 
>> will reach more readers?
>
> [Dan]
> Exactly... but what is the point of Patrick Doorly's book? I thought
> it was aimed at anyone with an interest in art and quality and of
> course Robert Pirsig fits the bill on both counts. If the book is
> indeed aimed at an academic audience that will leave a lot of us out.
>
>>[Arlo]
>> And, we can't really deny that there is a symbolic capital to be had with 
>> the publisher imprint. Right or wrong, it has meaning. Many academic authors 
>> are required, for tenure, to publish using certain 'respected' or 
>> 'established' publishing venues. Having your book published by "Oxford 
>> University Press" (for example) establishes symbolic capital for both the 
>> author and the argument. Whether this is wholly good or bad, whether it is 
>> something that we should reject outright or accept, it is a fact for those 
>> publishing within their academic tenure.
>
> [Dan]
> That makes sense and I appreciate that there are journals and
> publishing houses positioned to serve academic authors. But aren't we
> going beyond content here just as the reviewer of Doorly's book did?
>
>>
>> [Dan]
>> CreateSpace is different than a vanity publisher in that no upfront purchase 
>> is necessary.
>>
>> [Arlo]
>> Another consideration is that often authors (academic or otherwise) are 
>> provided with some compensation when their manuscript is accepted. Pirsig, 
>> for example, worked off a Guggenheim grant.
>
> [Dan]
> Correct me if I am mistaken but I thought the Guggenheim came after
> the success of ZMM. I'm pretty sure he was teaching full time while
> writing ZMM. I seem to recall that he worked out of a flophouse in
> Minnesota from 2am to 6am before going to his day job. Too, I read
> somewhere (I think it was in the same ZMM interview) that Robert
> Pirsig received a $3000 advance for that book and was told by the
> publisher not to expect any more royalties from it.
>
> [Arlo]
>>Now, I'm not sure if that specific grant conferred certain rights to the 
>>publisher (and away from Pirsig), but often authors need compensation (even 
>>in the form of work-release) while they are writing.
>
> [Dan]
> "Guggenheim Fellowships are grants to selected individuals made for a
> minimum of six months and a maximum of twelve months. Since the
> purpose of the Guggenheim Fellowship program is to help provide
> Fellows with blocks of time in which they can work with as much
> creative freedom as possible, grants are made freely. No special
> conditions attach to them, and Fellows may spend their grant funds in
> any manner they deem necessary to their work. The United States
> Internal Revenue Service, however, does require the Foundation to ask
> for reports from its Fellows at the end of their Fellowship terms. "
>
> http://www.gf.org/about-the-foundation/frequently-asked-questions/
>
> [Arlo]
>> I do not know the specifics of Doorly's publishing contract, but there may 
>> have been important and unavoidable reasons (in addition to academic 
>> capital) that he went with a publisher rather than self-publishing.
>
> [Dan]
> I suspect so too.
>
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