Hi Kenneth, Jonathan and All:

PLATT (previous post)
Well, that memetics is considered a �discipline� is news to me. A 
couple of books (Richard Dawkins, Susan Blackmore) does not a 
discipline make, any more than two seminal books by Pirsig 
makes him accepted in academe.

To claim that memetics holds the same scientific standing as 
genetics is a real stretch. Among the scoffers of memetic theory 
are such heavyweights as Stephen Jay Gould, Harvard professor 
of zoology, and Robert Aunger, Cambridge anthropologist. Not that 
they are necessarily the last word, but they do indicate that doubts 
about memetics are not frivolous.

JONATHAN:
Following Kenneth's reference I checked out the following:
Journal of Memetics - Evolutionary Models of Information 
Transmission
http://www.cpm.mmu.ac.uk/jom-emit/about.html

It's a real academic, peer-reviewed journal up and running since 
1997.

There are a lot of very marginal fields that make it into academia. 
Not all reach the credibility of fields like genetics, but having a 
proper journal is a good start. I am not familiar with SJG's specific 
criticism of memetics, but I would imagine that he regards it as 
too woolly. Of course, until biology became a molecular science in 
the 1950's, it was held in similar disdain by physicists and 
chemists. I'm not out to defend memetics, just to say that by all 
appearances, it has the hallmarks of a nascent academic field.

PLATT:
I stand corrected and appreciate your steering me to the Journal of 
Memetics web site. I learned a lot from reading the Report on the 
Conference �Do Memes Account for Culture?� held at Kings 
College, Cambridge in June 99. Impressive was the space 
devoted to doubts about memetic theory, especially from social 
scientists. Any group that respects thoughtful dissenters I hold in 
high regard.

One sentence in the report caught my attention since it seemed to 
point directly to the MOQ relevancy question. �The primary problem 
of memetics, therefore, is whether there is a new entity on the 
horizon in whose interests things can be said to happen (the 
�meme�s eye view�)...Unfortunately, this central claim has not yet 
been proven.�

If a meme has self �interests,� i.e., purposes, goals, intentions, 
ambitions, etc., then choices and values are implied. If decision-
making to follow one�s interests is a fundamental characteristic of 
memes, the Lamarkian view of evolution is reintroduced and 
selective reactions by memes to DQ are permitted. It will be 
interesting  to see if this idea develops any further.

You called memetics a �nascent academic field� and the report 
called it an �incipient discipline.� Both mean �just beginning� 
which, thanks to you guidance, I now happily concede.

KENNETH:
What relevance are memes to the MOQ ?

MOQ, Biological Patterns of Value, its Value lies in the ability to 
grow and survive. MOQ 's delineation is failrly consistent with 
common cultural understanding. So Pirsig did not go into the 
inner mechanism of the social level, so writes M. Hettinger. Pirsig 
did not define its working. It is there where memetics comes into 
play.

If Pirsig did not define how the social levels work, it is up to us to 
find how they does.

PLATT:
Looking for �mechanisms� to explain how the world works is, as 
Pirsig points out, the subject-object view of science.

PIRSIG:
But after reading it Phaedrus wrote on one of his slips, "It seems 
clear that no mechanistic pattern exists toward which life is 
heading, but has the question been taken up of whether life is 
heading away from mechanistic patterns?"

He guessed that the question had not been taken up at all. The 
concepts necessary for talking it up were not at hand. In a 
metaphysics in which static universal laws are considered 
fundamental, the idea that life is evolving away from any law just 
draws a baffled question mark. It doesn't make any sense. It 
seems to say that all life is headed toward chaos, since chaos is 
the only alternative to structural patterns that a law-bound 
metaphysics can conceive.

But Dynamic Quality is not structured and yet it is not chaotic. It is 
value that cannot be contained by static patterns. What the 
substance-centered evolutionists were showing with their 
absence of final "mechanisms" or "programs" was not an air-tight 
case for the biological goallessness of life. What they were 
unintentionally showing was a superb example of how values 
create reality. (Lila, Chap. 11)

PLATT:
The idea that the way to look at evolution is as movement away 
from mechanisms seems to me a much more challenging and 
interesting idea than extending biological, genetic-like  
mechanisms to explain the social level. As Pirsig points out, the 
social level attempts to exploit, control and dominate the biological 
level, converting �accumulated biological energy into forms 
(human bodies) that serve itself.�

PIRSIG:
In this manner biological man is exploited and devoured by social 
patterns that are essentially hostile to his biological values. (Lila, 
Chap. 21)

PLATT:
So using memes with their close affinity to genes to explain the 
social level as it�s described in the MOQ seems to me a futile 
exercise unless memes can be shown to have their own 
independent self-interests as suggested above and can respond 
to DQ. Pirsig claims only an individual human being can respond 
to DQ, so I doubt if memes can �make things happen.� But since 
I�ve a lot more to learn, my mind remains open on the subject. 
Those memes may get me yet. (-:

Finally, I still haven�t seen in the meme literature any explanation 
of why memes act the way they do. I know the argument that 
memes help social groups survive. But as Pirsig asks, �Why 
survive?� 

PIRSIG:
This is the sort of irrelevant-sounding question that seems minor 
at first, and the mind looks for a quick answer to dismiss it. It 
sounds like one of those hostile, ignorant questions some 
fundamentalist preacher might think up. But why do the fittest 
survive? Why does any life survive? It's illogical. It's self-
contradictory that life should survive. If life is strictly a result of the 
physical and chemical forces of nature then why is life opposed to 
these same forces in its struggle to survive? Either life is with 
physical nature or it's against it. If it's with nature there's nothing to 
survive. If it's against physical nature then there must be 
something apart from the physical and chemical forces of nature 
that is motivating it to be against physical nature. (Lila, Chap. 11)

PLATT:
Until you begin to tackle basic �why� questions, the world�s best 
theories, scientific or otherwise, come up short. Also in the meme 
literature there�s a stunning lack of recognition of the role of 
morality in the world other than a rather self-serving declaration 
that morals are an example of memes. That�s fine, but I haven�t yet 
run across anything that explains the difference between a good 
meme and a bad one, nor the logical basis by which one could 
decide.

Platt




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