Rats ! well spotted Craig. Dare I say the number isn't important to the point - no, thought not.
Oh well - I'm sure the 800G's covered more than the logo - it paid for the Olins name too I guess ... anyway you left off my parenthesis (from that perspective) ie a (not necessarily very good) business deal, nothing to do with the header of the thread. Plenty of people have grandly over-paid for an Ohlins corporate image deal before - nice work if you can get it. I guess this very expensive example proves the value in getting it right. Ian On 6/11/07, [EMAIL PROTECTED] <[EMAIL PROTECTED]> wrote: > [ian] > > 80 grand well spent [for the London 2012 Olympic logo]. > > Unfortunately, the cost was $800,000. > Craig > moq_discuss mailing list > Listinfo, Unsubscribing etc. > http://lists.moqtalk.org/listinfo.cgi/moq_discuss-moqtalk.org > Archives: > http://lists.moqtalk.org/pipermail/moq_discuss-moqtalk.org/ > http://moq.org.uk/pipermail/moq_discuss_archive/ > moq_discuss mailing list Listinfo, Unsubscribing etc. http://lists.moqtalk.org/listinfo.cgi/moq_discuss-moqtalk.org Archives: http://lists.moqtalk.org/pipermail/moq_discuss-moqtalk.org/ http://moq.org.uk/pipermail/moq_discuss_archive/
