Hello Platt

Something we agree on. I love modern design and innovation, but that
qualifies as neither in my book.

If the article did not mention that it is supposed to be the numbers
2012, I would have never seen that.

Unfortunately it's the half ass attempt by a high brow design company to
make it look like urban art. They would have had better results asking a
few graffiti artists to submit their own entries.

It's like abercrombie and fitch trying to make their clothes look they
were bought from thrift stores and still charging $40 a T-shirt.

here is  a link

http://www.mbwebdesign.co.uk/blog/olympic-logos-that-arent-awful-london-2
012-organisers-take-note/

and in there you see the one Chicago submitted, i love the design and the
motto "stir the soul"

There are ways to be different unique and good. 

It will be interesting to see if they will keep it or not.

khaled
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