Sorry for the long post, but earlier this week, there was some on-list
discussion of the proposed development at 11th and West River Parkway.  The
following is a Counterpoint article from Steve Cramer, Executive Director of
the MCDA.  The article also ran in the Strib today.


-- 
Robert Cooper
Minneapolis Community Development Agency
Powderhorn Park




Editorial Department
Counterpoint
Star Tribune
425 Portland Ave S
Minneapolis MN  55488


The Minneapolis Community Development Agency has been a guiding force behind
a remarkable Central Riverfront renaissance in Minneapolis.  Over the past
30 years, MCDA staff and Commissioners have transformed the remnants of a
forgotten industrial era into the promise of a unique urban district serving
generations to come.

Because of this deeply ingrained commitment to riverfront revitalization, it
was especially disappointing to read Tuesday¹s editorial "Riverfront plan:
Council should seek urban design" about the proposed office development at
1101 West River Parkway.  This disappointment was compounded by the fact
that no one from MCDA was contacted prior to publication.  Our input may not
have changed the editorial¹s conclusion, but I believe a more balanced and
complete picture could have been presented.

The editorial places the office site "in the midst of an urban historic
district," and characterizes the development as "suburban."  The site is
actually part of a light-industrial business park area formerly known as the
Minnesota Technology Corridor and is three blocks from any historic
structures.  The proposed design is contemporary.  For some, contemporary
architecture may be synonymous with a suburban aesthetic, but given the
newer buildings in the surrounding business park and the likely contemporary
design of the proposed Guthrie Theater, a contemporary design seems more
appropriate for the site than a pseudo-historic design.

The office building location was never intended to "charm the after-theater
crowd in search of a sandwich," as the editorial calls for.  Retail and
entertainment uses that complement the Guthrie and planned Mill City Museum
and serve their future patrons are proposed along Chicago and Washington
avenues and include housing, shops, cafés, and restaurants.

An extension of 11th Avenue is funded as a part of the office project and
creates a vehicular connection to the river, as well as an important linkage
for the Elliot Park and Phillips neighborhoods. Trees, sidewalks, bicycle
and parking lanes and curb bump-outs at West River Parkway will define the
pedestrian realm and make it friendly.  People should feel safe walking and
biking to and from West River Parkway.  However, the uses along the proposed
11th Avenue from Second Street to the river differ from the uses at the
proposed Chicago Avenue, as 11th Avenue will be the transition point between
the mixed-use community upriver and the business park downriver.

The editorial also takes issue with parking for the project and lack of
street ambience.  The proposed development has an accessory surface parking
lot, which is well-screened from West River Parkway.  The only alternative
to a surface lot to support hundreds of workers in the office is an
above-grade ramp, as a sub-surface structure would require many millions of
dollars and many years to clean up contamination in the water table. A
several-story parking ramp would be not only very expensive and require
subsidy, but also would be more visually intrusive along the parkway.  As a
result of working with Park Board and Planning Department staff, the
developer has added a decorative wall, ornamental lighting, a sidewalk, and
plazas along West River Parkway to enhance the pedestrian experience.  The
plan also calls for substantial landscaping.  Pedestrian links are planned
throughout the area.

For the foreseeable future, the eastern edge of the Guthrie site�from the
Xcel Energy power lines to the new 11th Avenue�will likely be surface
parking for Guthrie employees.  Although the address of the proposed office
building is West River Parkway, it is more than one city block away from the
river.  Between the site and the river is a large natural gas peak shaving
plant.  It is doubtful that either the power lines across 11th Avenue or the
peak shaving plant across West River Parkway will be relocated within the
next several decades.  Therefore, the proposed office use appears to be the
highest and best use for the site for the foreseeable future.  It will serve
as a good transition between the Guthrie and the adjacent
light-industrial/office uses.  The proposal and design resonate with the
current neighbors and are compatible with the future surroundings.

I have pointed out several times that the proposed office is also a project
which pays MCDA fair market value for land in public ownership for 10 years,
requires no subsidy and retains a valued Minneapolis firm.  It¹s not always
possible to achieve these goals through the development process.  When they
are achieved, the normal critics of development in Minneapolis are left to
scramble to find new grounds for their opposition.  That is now happening
after two-and-a-half years of Council actions directing development of the
site in a manner consistent with the pending office proposal.

The MCDA¹s deeply ingrained commitment to riverfront revitalization is as
strong as ever.  The office development at 1101 West River Parkway is part
and parcel of the commitment to the City of Minneapolis.

Sincerely,



Steve Cramer
Executive Director, MCDA
105 5th Ave S, Suite 200
Minneapolis MN  55401-2534
(612) 673-5125





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