I attended a meeting of the Jordan Neighborhood Community Council last night, 
well moderated by Stephen Oates. It was well attended by neighborhood folks, 
and others. Thomas Leighton, Mpls. Planning Dept., was cautiously promoting 
neighborhood support for a Pedestrian Overlay District (a Commercial Zoning 
designation) for Penn and West Broadway. He informed us that the City Council 
may deliberate on this matter within a couple weeks. He wished to give the 
Jordan neighborhood community an opportunity to ponder, and voice opinion, on 
the matter.

I was surprised that he never once read the Mpls. ordinance (or whatever) 
with the exact wording of what a Pedestrian overlay is, what it does, and 
what it specifically prohibits and proscribes. He did seem to explain what 
such a designation is intended to promote. In general he described a more 
pedestrian friendly streetscape that neighborhood folks can stroll to, from 
their homes. A place where they can buy from small business's such things as 
coffee, an ice cream cone, a boutique item, etc. Prohibited items are gas 
station, fast food w/drive through, new auto parts, and big box retailing. 

That may perhaps sound dandy, as offered, but some others, including myself 
were less indulgent of the presentation. First of all, West Broadway (County 
HWY 81) was, is, and will be the main commercial corridor, and transport 
route, of the Northwest quadrant of both Mpls. and the Metro area. In fact, 
what this road is able to provide in service now, both for transport, and for 
commercial amenities, is but a small fraction of the growth, and vitality, 
assured in the not very distant future. The Penn/Broadway intersection may be 
the keystone, and confluence, of our (Mpls.) West Broadway redevelopment. Do 
we really want to limit retail, there, to ice cream cones, coffee, and a 
bibelot? What I call ... the butcher, the baker, and the candlestick maker!

It appears to me, our City's Planning Department has a directive, or is self 
directed, to 'dummy down' zoning. It is wrong to castrate major corridors 
like West Broadway; to limit larger and more diverse commercial uses, either 
by not allowing adequate, larger, C-2 opportunities, or overlaying them with 
other restrictions (pedestrian overlay). It saps the ability to compete, and 
limits adjacent neighborhoods' access to retail buying opportunities, and 
retail choices. It also restricts locally owned business start up 
opportunities, and local jobs.

We already have many neighborhood commercial corridors, smaller mixed use 
streets with room for many more small business's. Streets such as Lowry, 
Plymouth, Glenwood and Cedar Lake Road, are our 'neighborhood' commercial 
infrastructure.  We also have Lyndale, Emerson, and Penn, for small business, 
and services, growth. West Broadway shall always allow "The butcher, the 
baker, and the candlestick maker", but our North Mpls. area should not be 
denied the full opportunity that only our West Broadway can provide us. The 
other streets mentioned will funnel activity, interest, and vitality to West 
Broadway. A fully functioning West Broadway will reflect back healthy 
commercial vigor to all adjacent neighborhoods.

The restructuring of HWY 81 beyond the western City limits, all the way to 
Rogers is occurring. It is an astounding opportunity for new connection and 
reconnection of our neighborhoods with the broader Metro Area. In addition, 
the forthcoming Bus Rapid Transit will help assure further access to those 
additional jobs that are available in the broader metro area. Of course, the 
improvements, and streamlining, of a transit corridor present new challenges 
to our 'main street' along with the opportunities. Penn/Bro will be one of 
the BRT stops. It will become a collector point for commuters; a destination 
for suburban spenders. But, people will only visit; stick, stay, and spend, 
if there is some "THERE", there!! Nor will some coffee, a cookie, and a 
widget, be a draw that will keep Northside neighbors from driving West, 'over 
the hill' to Robbinsdale and beyond. And we always take our spending cash 
with us, now.

Let us not 'dummy down' and hobble, our unique, and highly challenged West 
Broadway Av. as we enter the new era of reconnection and vitality with the 
Northwest Quadrant of the Metro Area. Big avenue; Big zoning/little avenue 
little zoning. The North side needs, and deserves, one West Broadway Avenue.

Keith Reitman   NearNorth

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