List:  Someone, I can't remember who, objected on the list last week to
the registration requirement for the Startribune.com web site.  I'm not
sure that's a Mpls. issue, but it warrants a response.  I find
registration to be a bother, too.  But here's an explanation from the
guy who runs our online operation, including a way to beat the system.

Steve Brandt/Star Tribune

Startribune.com's new registration process will be familiar to anyone
who has visited nytimes.com, chicagotribune.com, latimes.com, etc. It's
becoming an industry standard. Right now, we know virtually nothing
about our visitors. Advertisers won't pay much for access to an
anonymous Web audience, no matter how large. Registration allows us to
segment our audience and deliver focused e-mail messages (travel deals,
shopping coupons) to customers who explicitly ask for them. Our
anti-spam pledge and privacy policy (www.startribune.com/privacy)
guarantee that we will not deliver advertising messages to those who
don't want them, nor will we sell, rent our lend our list to anyone.

Technical stuff: The login/registration prompt is designed to appear
only when a visitor has looked at a set number of pages. Right now that
threshold is set high, to make sure our technology holds up under the
load. Eventually the threshold will be 2, which means a visitor can look
at 2 startribune.com pages in a 24-hour period without registering or
logging in.

If you have any questions or comments about registration, please submit
them via our feedback page, www.startribune.com/feedback, or write or
call me (612-673-7187 or [EMAIL PROTECTED])

Ben Welter
editor, startribune.com
TEMPORARY REMINDER:
1. Don't feed the troll! Ignore obvious flame-bait.
2. If you don't like what's being discussed here, don't complain - change the subject 
(Mpls-specific, of course.)

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