--- Anne McCandless <[EMAIL PROTECTED]> wrote: Target says it is closing the store because it's losing money
SAM: Is Target losing money, or not making as much money as it would like? What irks me is, with Target�s obsession for branding, I wouldn�t be surprised if they�re doing consumer profiling. This is a practice that many retailers use. They create a fictitious customer�-give her a name, occupation, an entire life history�and market exclusively to her. An example, Victoria, age 45 to 55, enjoys tennis, yoga, her kids are in college, she enjoys healthy foods but indulges in coffee shops, and vacations in Europe once a year. I suspect the name LaKeisha or Chaou or Vanessa or Dyna for that matter is low on Target�s list of desired customers. What the north side needs is a retailer who recognizes the value of the urban retail audience. People of color buy toilet paper and toothpaste and motor oil like everyone else. But they also buy beauty products and food items that you won�t find in your average suburban Target. Mingo-Jones is a successful ad agency that markets specifically to African Americans. Numerous direct mail agencies target Latino audiences. Movie producers finally realized that blacks attend movies with the success of �Waiting to Exhale.� Minorities are going to be the majority. When is a retailer going to realize that and capitalize on it? Susan Maricle formerly of Folwell Bruno MN __________________________________ Do you Yahoo!? Yahoo! Calendar - Free online calendar with sync to Outlook(TM). http://calendar.yahoo.com TEMPORARY REMINDER: 1. Don't feed the troll! Ignore obvious flame-bait. 2. If you don't like what's being discussed here, don't complain - change the subject (Mpls-specific, of course.) ________________________________ Minneapolis Issues Forum - A City-focused Civic Discussion - Mn E-Democracy Post messages to: mailto:[EMAIL PROTECTED] Subscribe, Unsubscribe, Digest, and more: http://e-democracy.org/mpls
