I thank Dyna and Keith for responding to my posts about possible ideas for
the West Broadway Target site. It's always good to see another perspective
on an idea.

However, what I'm stuck on is the argument that appears to be West Broadway
and Lyndale is zoned for big box retail, therefore the only option that
should be considered for that location is big box retail. Unless I missed
something, no other reasons have been given as to why big box retail is
desired at this location. And given the history so far, I'm still not sure
why it would be desired. The Target opened in 1982. How has it contributed
to the growth and prosperity of the surrounding community in those twenty
years?

Dyna does correctly point out that there are some businesses that simply
need a large amount of space. However, please forgive me if I'm skeptical
that folks on the northside are crying for a lumber yard at West Broadway
and Lyndale. Or a post office, for that matter.

Keith points out the Kodak building on West Broadway and Fremont sits vacant
and has 65,000 square feet available. While I did not know the total square
footage of the building, I certainly knew of it's existence. I rode the bus
past it for four years when I attended Minneapolis North. I drove past it
last week when I went to visit friends that recently bought a house on James
Ave. N. That might well be a good site for an incubator and at $2.2M for
that kind of square footage, it certainly deserves consideration.

But my main point is this: drawing a line in the sand regarding the Target
site and saying that it can ONLY be used for big box retail is both
narrow-minded and shortsighted.

As Dyna also pointed out, the preferred size for such a store is around
100,000 square feet. According to Target, it's more like 120,000 square
feet, since they said their 80,000 square foot store was 2/3 the size of
their newer stores. So we have an undersized store in a neighborhood that's
been dissed as unwilling to support it by the corporation that is abandoning
it. Just who does anyone think is going to come in and make another go at
big box retail anytime soon at this site?

Cub? Ha, they're too busy trying to weasel their way onto Central Ave or
Hiawatha even thought they're not wanted. K-Mart? They're just coming out of
bankruptcy, so they're not going to be opening new stores anytime soon.
Kohl's? Doubtful - anyone ever seen an urban Kohl's? Home Depot? No - the
store is too small. Wal-Mart? Nope, it's too small for them, too. Rainbow?
See K-Mart. So who else is there? Anybody heard any scuttlebutt on who the
two so-called interested parties for this site are supposed to be?

In my earlier post, when I described one advantage of a Mercado-style
development being multiple options for such things as groceries or clothing,
Dyna commented: "And when half the business in your Broadway Mercado go
under, who'll pay the bills?"

I'd like to remind Dyna and others that Mercado Central opened in 1999 with
around two dozen businesses. Now, during three years of recession, it's
EXPANDED to twice that number, with a waiting list of people wanting to get
in there. Have there been any failings during that time? Probably. But if
they've managed to grow so dramatically during three years of recession,
they must be doing something right. I suppose there's always the possibility
that if a Mercado-style development were to locate on West Broadway, that
there could be a situation in which half the businesses might fail at some
point. However, I strongly suspect such a situation is far less likely than
another big box failing.

Dyna also responded to my "small is beautiful" statement by saying that it's
expensive. I'm not 100% sold on that alleged fact, I'll give Dyna the
benefit of the doubt, but will ask that in turn, she remember the old saying
that a cynic is one who knows the price of everything and the value of
nothing. 

Some people make their shopping choices simply based on price, others make
their choices based on value. I'm willing to pay $9 a pound for fair trade
coffee because I believe in the value of helping a farmer be able to make a
respectable living at his trade more than I believe in getting the cheapest
coffee I can find. I'm willing to forgo the 40% off sales at Barnes and
Noble to buy books at Ruminator or MayDay or Arise! because I believe
independent bookstores add to our communities. I pay more for milk from
Cedar Summit Farms in New Prague because I think it's cool that they still
offer returnable bottles after Schroeder Milk stopped doing that last year.

Don't be afraid to think outside the big box. :-)

Mark Snyder
Windom Park




TEMPORARY REMINDER:
1. Don't feed the troll! Ignore obvious flame-bait.
2. If you don't like what's being discussed here, don't complain - change the subject 
(Mpls-specific, of course.)

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