I have not mistaken "news product" for "news" for a long time. Commercial
media is about delivering target audiences to advertisers. News media is
about creating an illusion of news while massaging the audience to consume.
A better term for the news is: "disinfotainment."
The Blimp may be symbolic somehow. Create a diversion, create a buzz.
Positive reinforcement for those who consume news product and are "in the
know" about such things.
Most of all, reinforce the core value: We Americans do not need to ever
care enough to know about reality, nor do we ever need to know enough to
care. We produce and consume on cue. Success for us is consumption so
gluttonous that we require war to support it, but we distract ourselves with
cute public-relations stunts with Blimps hired to promote one of our local
disinfotainment outlets.
Does life get any easier than those inside the shrinking bubble of economic
unreality have it? Shall we hire a blimp to advertise Vikings sex cruises
as well?
And now for the news from Minneapolis, MN:
"Disinfotainment specialists drugged the masses in Minneapolis this week by
creating a buzz about.....themselves. The more air-time spent with
egocentric content, the less time to spend on the all those taboo
values-laden topics that don't sell cars and big flat-screen TVs....what an
important achievement this is in the news world! Eat your heart out Edward
R. Murrow!"
Good night, and good luck!
-- even so, pedaling in the real world for peace and ecojustice from
Lynnhurst for now -- Gary Hoover
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