lynx -dump for html "mail"

[JT]

I've been getting an increased amount of HTML mail *BLECH*.  I have
the following line in my mailcap:

text/html;      lynx -dump %s; copiousoutput

and I keep getting the raw HTML instead of the formatted output in my
pager.

Strangely, lynx from the command line does what I would want it to do
with -dump.

Anyone have any suggestions?

TIA,
JT