Thanks for posting this. I'm going to reply to a couple parts separately: Please note that anyone that bought the full (professional) version > would get free upgrade to *all* new updates (including major) released > within 12 months from the date of their purchase. It means if you buy > MLO for Windows v. 3.6.x now you will get version 4.x for free. >
I would hope that those that bought it more than 12 months ago would get a significant discount, also. You are probably already planning this, but just in case! Think of it this way...the new features should draw new customers in, but the existing customer base is important to keep loyal because that creates energy and word of mouth for the product. One thing that has not been discussed much in the whole "pricing model" discussion in the beta forum, is customer loyalty. Back in the nineties, there was a bit of a drop, in my opinion, in the importance of this. Many people just picked the newest and best software. Don't like MS Money? Switch to Quicken. Etc. But now with 20 apps for every purpose, users are having to choose once and then they don't want the overhead / cost of switching so they convince themselves that they have already made the best choice, to some extent. I've been noticing this on DroidForums.net -- arguments about the best keyboard replacement, when honestly, several are good and much is user preference. I think that tends to generate loyalty, and that loyalty is critical to keep. Customer loyalty is as much about perception -- do you *feel* the developer cares about you, do you *feel* the developer is trustworthy -- as it is about facts. (Look at the reaction to the recent Netflix announcement...the CEO came out with an apology but then in the same message followed it with a stupid decision similar to the one he was apologizing for. I think it will really hurt them but time will tell). It's important to send a message (which you just did by posting the roadmap instead of staying silent, thank you :). My point -- always reward your loyal customer base with discounts as a way of sending that message. They won't mind paying some money for upgrades I'm guessing, probably 1/2 if it has been a few years. I'm in no way a market analyst, but I think some will start looking around *simply out of annoyance* if they feel developers don't care and are going for other markets. > > -- Lisa Stroyan www.empathic-parenting.com -- You received this message because you are subscribed to the Google Groups "MyLifeOrganized" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/mylifeorganized?hl=en.
