As a marketing professional, I could not agree more... There has been a decrease. Managing it well creates successes like Apple Any happy users are the best sales people you can have - will they recommend something to their friends or not..
On Sep 23, 3:34 pm, Lisa Stroyan <[email protected]> wrote: > Thanks for posting this. I'm going to reply to a couple parts separately: > > Please note that anyone that bought the full (professional) version > > > would get free upgrade to *all* new updates (including major) released > > within 12 months from the date of their purchase. It means if you buy > > MLO for Windows v. 3.6.x now you will get version 4.x for free. > > I would hope that those that bought it more than 12 months ago would get a > significant discount, also. You are probably already planning this, but just > in case! Think of it this way...the new features should draw new customers > in, but the existing customer base is important to keep loyal because that > creates energy and word of mouth for the product. > > One thing that has not been discussed much in the whole "pricing model" > discussion in the beta forum, is customer loyalty. Back in the nineties, > there was a bit of a drop, in my opinion, in the importance of this. Many > people just picked the newest and best software. Don't like MS Money? Switch > to Quicken. Etc. > > But now with 20 apps for every purpose, users are having to choose once and > then they don't want the overhead / cost of switching so they convince > themselves that they have already made the best choice, to some extent. I've > been noticing this on DroidForums.net -- arguments about the best keyboard > replacement, when honestly, several are good and much is user preference. I > think that tends to generate loyalty, and that loyalty is critical to keep. > > Customer loyalty is as much about perception -- do you *feel* the developer > cares about you, do you *feel* the developer is trustworthy -- as it is > about facts. (Look at the reaction to the recent Netflix announcement...the > CEO came out with an apology but then in the same message followed it with a > stupid decision similar to the one he was apologizing for. I think it will > really hurt them but time will tell). It's important to send a message > (which you just did by posting the roadmap instead of staying silent, thank > you :). > > My point -- always reward your loyal customer base with discounts as a way > of sending that message. They won't mind paying some money for upgrades I'm > guessing, probably 1/2 if it has been a few years. I'm in no way a market > analyst, but I think some will start looking around *simply out of > annoyance* if they feel developers don't care and are going for other > markets. > > > > > -- > > Lisa Stroyanwww.empathic-parenting.com -- You received this message because you are subscribed to the Google Groups "MyLifeOrganized" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/mylifeorganized?hl=en.
