Hi everyone!  I wanted to share an idea we came up with at our salon.  Things 
have been DEAD and we were brainstorming on what to do to rustle up some 
clients.  What we did was decide that Wednesdays will be Senior Day.  Also 
we're 
offering discounts to all students and staff at the schools.  We made up flyers 
explaining the discounts and highlighting our services and new products in 
the beauty supply store and sent them out to all of the local mobile parks, 
high 
schools and both colleges in the area.  We made seperate flyers since the 
target clientel were so different.  

Yesterday a new client came in for a pedi and I was telling her about the 
specials and discounts and she said she was a tutor and she went to most of the 
schools in the area and if I gave her the flyers and my cards she'd pass them 
out.  Heck ya!  Free advertising, you betcha!  

I called the local Universitey where I worked for 8 years and got our special 
put up on their inside TV station.  So far we've had a few new customers in 
the store and hopefully our phones will be ringing with the senoirs who are 
coming down for the winter.  Tuesday I plan on calling the parks I sent the 
flyers to so that maybe that will persuade them to post the flyers so that 
they're 
just not from some faceless place but from someone who actually called and 
touched base.

Goodness, this has turned into quite the novel, sorry about that, LOL.  Just 
wanted to share in case any of you wanted to use our idea.  I know it's not a 
new one, not inventing the wheel or anything, but I'll let you all know if we 
get any response.

Take care,
Kathryn Pless
Back Door Salon
Dade City, FL
352-521-3339


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