Look at it this way, Diana... not everyone understands "marketing..."
giggles.  This is what separates those of us who ARE successful from those
of us who AREN'T!  If they don't understand it.. oh well... their loss!
Your gain!  YOU will probably get those clients that might have otherwise
gone to them!

Melody C. Montgomery
Manicuring Professional
Everything Nailz Ink
Greenville, NC
www.everythingNAILZink.com
252-217-8221

-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf
Of Diana Bonn
Sent: Thursday, January 22, 2009 8:14 AM
To: [email protected]
Subject: NailTech:: Just don't get it/building biz/donations


Okay, maybe you guys can explain this to me.  Maybe I am emotionally 
involved with these gals, know their personalities, that I can't see.

The owners (we are booth renters) asked us if we would like to donate 
to the annual Children's Museum Charity blah blah, by email.  All we 
had to do was email them back with what we would like to donate.  I 
donated a spa manicure.

The owners made a large basket up, put a gift certificate in it, my 
biz card, Creative Nail Lotion, Nail Polish, Nail Envy, a description 
of the service.  Then they shrinked wrap it with a big beautiful bow.

The stylist that donated a hair cut, had the same type of basket with 
everything but her's had about 6 different hair products, 6 oz bottles.

All we had to do was to email them.  No money, not our 
products.  zero nada zip.
Just donate the service.

Only two of us did this.  The busiest hair stylist.  The busiest nail 
tech.  The two of us just shake our heads, Like why not?

These gals sit around and witch how they need 2nd jobs.  "The salon 
is not busy,  I can't get new clients." "I am going to find a new 
place. " "The economy is so bad" "I can't afford to advertise" "this 
is a bad location" "people can't afford to get their hair (nails) 
done because of the taxes" BLAH BLAH BLAH

I just want to SCREAM!!! Don't you get it, you have to build your 
biz, get your name out there to EVERYONE.  I don't care how you do 
it, just do it.

I have heard it all, I don't want those type of people, I will do 
them once and never come back, it will not work, blah blah.

But my point of view is, If they don't come in, fine, cost me 
zero.  If they do come in, it cost me my time and a couple of bucks 
in products. If I do them once and they never come back fine.  I have 
touched someone. They know my name.  They may not be able to afford 
to come back, but their sister, doctor, friend, family, co-workers 
may be able to. Hundreds of people will be there and they will be 
walking around looking at all the donations, and my biz card is 
sitting right there with my name.  Talk about advertising for 
nothing.This advertising may not be immediate, but my name is on 
someone's mind this month, next month or a year from now.  My name is 
out there.

I have given away HUNDREDS AND HUNDREDS dollars away in free services 
in the eons I have been doing this.  BUT, I have made THOUSANDS and 
THOUSANDS of dollars because I believe in getting my name out there.

So if you are trying to build, why wouldn't you do this?  I just 
don't get it.  Maybe someone out there can explain this one to me. 
diana from indiana



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7:07 AM


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