Essie along with OPI have recently been bought by major consumer cosmetic brands.. thats why they are in the retail stores

At 11:14 AM 3/16/2011, you wrote:
Do you think these companies are choosing to sell in drug stores
because of the SOG trend?

On Sunday, March 6, 2011,  <[email protected]> wrote:
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> I just got an e-mail from Rite Aid saying that Essie Nail Care Products will now be available at Rite Aid! What!? I guess that puts them in the same class as Loreal, Maybelline, Cover Girl and other products I will not be buying because they are available at a local retail store! I think I'll e-mail Essie and tell them what I think about their new marketing venture.
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