Another point to understand too...is the "company annual sales" vs "what it
was bought for".  When a company is selling Professional only...and it is
purchased for about 8x it's worth, the only way to make that money up is to
go retail.



Kind Regards,
Elaine T. Watson
Star Nail International
Vice President of Marketing and Sales
Global Education Director
800.782.7624 extension 321
fax 661.257.5856
[email protected]
Blog: itsnotarealjob.blogspot.com


On Wed, Mar 16, 2011 at 9:03 AM, Debbie Doerrlamm <[email protected]>wrote:

>  Essie along with OPI have recently been bought by major consumer cosmetic
> brands.. thats why they are in the retail stores
>
>
>
> At 11:14 AM 3/16/2011, you wrote:
>
> Do you think these companies are choosing to sell in drug stores
> because of the SOG trend?
>
> On Sunday, March 6, 2011,  <[email protected]> wrote:
> >
> > I just got an e-mail from Rite Aid saying that Essie Nail Care Products
> will now be available at Rite Aid!  What!?  I guess that puts them in the
> same class as Loreal, Maybelline, Cover Girl and other products I will not
> be buying because they are available at a local retail store!  I think I'll
> e-mail Essie and tell them what I think about their new marketing venture.
> >
> >
> > Pam
> >
> >
> > Nail Designs
> >
> >
> > Ohio
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > --
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> Debbie  ^v^  ^o^  //\o/\\ ^o^  ^v^  Webmaster - System Admin
>
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