Actually it's apparently been there for 2 days! My father called me
on Wed to tell me about it.. I thought the article was very well done
the video was also done well, and it shows "our" point that a
professional manicure can actually SAVE the consumer money! It pushed
home the savings factor of a "gel polish" manicure done by a
professional. I will be adding the video and a link to the article at
the beautytech.INFO (consumer site) next week..
Deb
At 09:42 AM 7/29/2011, you wrote:
<http://www.walletpop.com/2011/07/26/savings-experiment-how-to-nail-a-manicure-deal/?icid=main%7Chtmlws-sb-w%7Cdl7%7Csec1_lnk3%7C220255>Savings
Experiment: How to Nail a Manicure Deal
I thought you might all be interested in this article. I'm sure it
is being viewed by many, as it was on
my AOL Home Page on Walletpop.
Savings Experiment: How to Nail a Manicure Deal
Barbara Thau
Jul 26th 2011 at 11:00AM
Text SizeAAA
Filed under:
<http://www.walletpop.com/category/savings-experiment/>Savings Experiment
It's one of life's little pampering pleasures: the manicure. Neatly
manicured hands are the finishing touch to a put-together look --
but can you really afford to keep that look up week after week?
While it's no secret that a professional manicure costs more than
one you do yourself, new, longer-lasting nail polishes now on the
market are giving consumers a bigger bang for their salon buck these days.
Here's the skinny on how to nail down manicure savings whether you
treat yourself to one at a salon or opt to do one at home.
Professional vs. At-Home Manicure
Manicure devotees typically have their nails done once a week, which
works out just about right with manicure timing: The average salon
manicure lasts about three to five days, experts say. An at-home
manicure, on the other hand, lasts just about two to three days.
But results will vary from person to person and from salon to salon,
says Sree Roy, managing editor of <http://www.nailsmag.com/>NAILS
<http://www.nailsmag.com/>Magazine.
Just as a professional manicure will last longer than one done at
home, it will also look more polished (pun intended). "A
professional manicure will look cleaner, and you shouldn't see any
streaks," says Roy. "[And] there are special techniques nail techs
know to get that salon look."
These include shaping and filing the nail, applying thin layers of
polish smoothly, and pushing back your cuticle so the polish adheres
better, Roy adds.
Indeed, a good nail tech is trained to delicately push back cuticles
properly (experts warn to watch for manicurists who want to cut your
cuticles -- that's a no, no). "[It's] somewhat risky when you do it
yourself, as you're pushing into skin," Roy says.
A trained manicurist will also know tricks of the trade, Roy adds,
such as capping the free edge -- the part of the nail that hangs out
after the fingertip ends -- horizontally with a top coat.
And if you do it yourself, you won't get that salon ambiance and
pampering at home -- not to mention that relaxing hand massage.
The Salon, At-Home Cost Difference
On average, this beauty pick-me-up costs between $19 and $22 for a
basic manicure at salons nationwide, according to NAILS Magazine and
market research firm <http://www.greenbook.org/>GreenBook, respectively.
If you're buying products for a manicure for the first time, says
Roxanne Valinoti, celebrity nail professional and education training
manager for nail polish supplier
<http://www.cnd.com/Products/Color/shellac-hello.aspx>CND, "an
at-home manicure will cost you about $50."
But over time, a do-it-yourself manicure is definitely cheaper than
one at a salon. Let's find out just how much cheaper it is.
An average professional manicure costs about $20. By contrast, a
single 0.5-ounce bottle of $8 nail polish yields about 40 two-coat
manicures, according to NAILS Magazine. So one two-coat application
of polish at home will cost you about 20 cents. And while that
figure, of course, excludes the costs of the other manicure
essentials -- from the top coat to the nail file, as well as other
bottles of polish -- it's still far less expensive to do your nails at home.
Brush on Savings With Brush-On Gels
So let's say you've opted to treat yourself to a salon visit, but
you're still looking to save. The biggest way to save on any
manicure is by extending its life. And nail polish that chips just
days after a salon visit is women's biggest beef with professional
manicures, experts say.
Enter the brush-on gel polish. Sometimes referred to as the "14-day
manicure," brush-on gel polishes have redefined the salon treatment
by producing chip-free, glossy nails with a mirror finish that lasts
for -- hold your breath -- two weeks or more.
Also known as soak-off gels, brush-on gel polishes are "cured" onto
the nail with an ultraviolet lamp, which causes a chemical reaction
that lets the gel harden, Roy explains. And a gel polish dries
instantly, so there's no need to sit under the nail dryer, waiting
for the polish to dry.
NAILS Magazine called the latest crop of what's known in the
industry as a polish/gel hybrid, from such brands as CND's
<http://www.cnd.com/Products/Color/shellac-intro.aspx>Shellac, the
market leader, and <http://www.nailharmony.com/>Hand & Nail
Harmony's
<http://www.nailharmony.com/products/gelish-gel-polish.html>Gelish,
"the single biggest trend we've seen over the last several years."
Roy says these new polish-gel hybrids can be better for your nails
than some traditional brush-on gels, which can damage the nail bed
from the abrasive filing it takes to prep the nail for the gel application.
Overall, a brush-on gel manicure will cost about $10 to $15 more
than a basic manicure. But don't let that higher initial price
deceive you: You'll save a bundle on your salon manicure in the long
run, experts say.
Here's why: An average weekly manicure will run you about $20.36.
Meanwhile, a Shellac manicure, for example, will cost about $32.86,
$12.50 more than the traditional manicure.
Figuring that the basic manicure lasts three days, that's a cost of
about $6.79 per day, while a 14-day Shellac manicure costs about
$2.35 per day, according to CND.
So a manicure done with Shellac will save you about $4.44 a day (the
cost of a latte), or about $31 per week, (a nice dinner out) and a
whopping estimated $1,620 a year, CND says.
And unlike an old-school manicure that lasts for a few days and
chips, a brush-on gel polish will look pristine until you take it
off, Roy says. "There's a savings over time because you'll be going
to a salon less often," she explains.
At-Home Manicure
Just like a salon treatment, you'll save money on your at-home
manicure by making it last longer. And taking a page from the pros
will help make your manicure last.
"Proper cleansing of the natural nail is key," Valinoti says. So use
an acetone-based nail polish remover and a cotton pad to eliminate
oils and debris that can cause chipping and peeling of the nail polish.
A base coat is also a must for longer wear, says Valinoti.
<http://www.goodhousekeeping.com/>Good Housekeeping magazine
recommends <http://www.orlybeauty.com/basecoats.php>Orly's Bonder
Rubberized Base Coat, which costs about $10 for the larger sized
bottle. The product is designed to help bond the polish to your
nails, extending the life of the manicure.
For even color that lasts, apply two thin layers as opposed to one
heavy coat, Good Housekeeping recommends, "which leads to chips and dings."
When choosing a nail polish, experts say shimmery, glittery,
pearlized and sparkly finishes tend to last longer -- and camouflage
chips better -- than matte polishes. Also, Valinoti adds, "neutrals
and opaque nude polishes are perfect for long wear and are
effortless to apply."
And be sure to choose what's come to be known as "three-free"
brands, brands that are free of the harsh chemicals toluene,
formaldehyde and dibutyl phthalate. Companies like CND,
<http://www.opi.com/>OPI, and <http://sallyhansen.com/>Sally Hansen
all make three-free brands of nail polish.
It's also important not to skimp on the top coat to help prolong the
life of your manicure. And choose a thick, slow-drying top coat
rather than quick-dry top coats.
"Save the quick-dry product for a touch-up three days after you've
painted your nails," Good Housekeeping says. Valinoti recommends
CND's Speedy Top Coat.
Keeping your nails moisturized daily will also help preserve your
manicure and keep chipping and peeling at bay. Good Housekeeping
recommends CND's
<http://www.cnd.com/Products/Product.aspx/1124>SolarOil, for about $11.50.
For good deals on manicure products, shop at beauty supply stores
that are open to the consumer market, such as
<http://www.ulta.com/>ULTA and <http://www.sallybeauty.com/>Sally
Beauty, Valinoti says. "[And] sign up for newsletters and coupons to
find out about the latest discounts and sales promotions," she adds.
These steps can help you save money on your at-home or salon
manicure. And who knows? With a little extra care, maybe a
hand-modeling career is in the cards, too.
--
You received this message because you are subscribed to the Google
Groups "NailTech" group.
To post to this group, send email to [email protected].
To unsubscribe from this group, send email to
[email protected].
For more options, visit this group at
http://groups.google.com/group/nailtech?hl=en.
Regards,
Debbie ^v^ ^o^ //\o/\\ ^o^ ^v^ Webmaster - System Admin
[email protected]
(AIM - NailGdsss, GTalk wkdwich p-631-981-1273)
Ronkonkoma, NY & Rocky Mount, VA
ONLINE STORE http://www.beautytech.com/shoppe
www.nailtechconnect.com for Professionals
www.beautytech.com for Professionals
www.beautytech.INFO for Consumers
--
You received this message because you are subscribed to the Google Groups
"NailTech" group.
To post to this group, send email to [email protected].
To unsubscribe from this group, send email to
[email protected].
For more options, visit this group at
http://groups.google.com/group/nailtech?hl=en.
