Did you all read the comments that readers/viewers left? Sigh, people don't 
listen or read the whole article. 

One guy complained that it costs $1600 a month to get your nails done, the 
article stated that it was a savings of $1600 a year not the cost per month. 

Someone complained that it was an ad for CND.....? The only SOG product shown 
in the video was OPI Axxium.....? The article mentioned CND as well as Nail 
Harmony, didn't even mention OPI. OPI was shown in the video but the name was 
never said. 

People claiming that the SOG ruined their nails and claiming that they took 
them off the right way. Obviously, not.

I thought that it was a very good article and video, I found the comments 
disappointing.

Katherine
St. Louis, MO
Sent from my iPad

On Jul 29, 2011, at 8:50 AM, Debbie Doerrlamm <[email protected]> wrote:

> Actually it's apparently been there for 2 days! My father called me on Wed to 
> tell me about it.. I thought the article was very well done the video was 
> also done well, and it shows "our" point that a professional manicure can 
> actually SAVE the consumer money! It pushed home the savings factor of a "gel 
> polish" manicure done by a professional. I will be adding the video and a 
> link to the article at the beautytech.INFO (consumer site) next week..
> 
> Deb
> 
> 
> At 09:42 AM 7/29/2011, you wrote:
>>  
>> Savings Experiment: How to Nail a Manicure Deal 
>>  
>>  
>> I thought you might all be interested in this article. I'm sure it is being 
>> viewed by many, as it was on
>> my AOL Home Page on Walletpop.
>>  
>> 
>> 
>> Savings Experiment: How to Nail a Manicure Deal
>> 
>> 
>> 
>> Barbara Thau
>> Jul 26th 2011 at 11:00AM
>> Text SizeAA A
>> 
>> Filed under: Savings Experiment
>> It's one of life's little pampering pleasures: the manicure. Neatly 
>> manicured hands are the finishing touch to a put-together look -- but can 
>> you really afford to keep that look up week after week?
>> 
>> While it's no secret that a professional manicure costs more than one you do 
>> yourself, new, longer-lasting nail polishes now on the market are giving 
>> consumers a bigger bang for their salon buck these days.
>> 
>> Here's the skinny on how to nail down manicure savings whether you treat 
>> yourself to one at a salon or opt to do one at home.
>> 
>> 
>> Professional vs. At-Home Manicure
>> 
>> Manicure devotees typically have their nails done once a week, which works 
>> out just about right with manicure timing: The average salon manicure lasts 
>> about three to five days, experts say. An at-home manicure, on the other 
>> hand, lasts just about two to three days.
>> 
>> But results will vary from person to person and from salon to salon, says 
>> Sree Roy, managing editor of NAILS Magazine.
>> 
>> Just as a professional manicure will last longer than one done at home, it 
>> will also look more polished (pun intended). "A professional manicure will 
>> look cleaner, and you shouldn't see any streaks," says Roy. "[And] there are 
>> special techniques nail techs know to get that salon look."
>> 
>> These include shaping and filing the nail, applying thin layers of polish 
>> smoothly, and pushing back your cuticle so the polish adheres better, Roy 
>> adds.
>> 
>> Indeed, a good nail tech is trained to delicately push back cuticles 
>> properly (experts warn to watch for manicurists who want to cut your 
>> cuticles -- that's a no, no). "[It's] somewhat risky when you do it 
>> yourself, as you're pushing into skin," Roy says.
>> 
>> A trained manicurist will also know tricks of the trade, Roy adds, such as 
>> capping the free edge -- the part of the nail that hangs out after the 
>> fingertip ends -- horizontally with a top coat.
>> 
>> And if you do it yourself, you won't get that salon ambiance and pampering 
>> at home -- not to mention that relaxing hand massage.
>> 
>> The Salon, At-Home Cost Difference
>> 
>> On average, this beauty pick-me-up costs between $19 and $22 for a basic 
>> manicure at salons nationwide, according to NAILS Magazine and market 
>> research firm GreenBook, respectively.
>> 
>> If you're buying products for a manicure for the first time, says Roxanne 
>> Valinoti, celebrity nail professional and education training manager for 
>> nail polish supplier CND, "an at-home manicure will cost you about $50."
>> 
>> But over time, a do-it-yourself manicure is definitely cheaper than one at a 
>> salon. Let's find out just how much cheaper it is.
>> 
>> An average professional manicure costs about $20. By contrast, a single 
>> 0.5-ounce bottle of $8 nail polish yields about 40 two-coat manicures, 
>> according to NAILS Magazine. So one two-coat application of polish at home 
>> will cost you about 20 cents. And while that figure, of course, excludes the 
>> costs of the other manicure essentials -- from the top coat to the nail 
>> file, as well as other bottles of polish -- it's still far less expensive to 
>> do your nails at home.
>> 
>> Brush on Savings With Brush-On Gels
>> 
>> So let's say you've opted to treat yourself to a salon visit, but you're 
>> still looking to save. The biggest way to save on any manicure is by 
>> extending its life. And nail polish that chips just days after a salon visit 
>> is women's biggest beef with professional manicures, experts say.
>> 
>> Enter the brush-on gel polish. Sometimes referred to as the "14-day 
>> manicure," brush-on gel polishes have redefined the salon treatment by 
>> producing chip-free, glossy nails with a mirror finish that lasts for -- 
>> hold your breath -- two weeks or more.
>> 
>> Also known as soak-off gels, brush-on gel polishes are "cured" onto the nail 
>> with an ultraviolet lamp, which causes a chemical reaction that lets the gel 
>> harden, Roy explains. And a gel polish dries instantly, so there's no need 
>> to sit under the nail dryer, waiting for the polish to dry.
>> 
>> NAILS Magazine called the latest crop of what's known in the industry as a 
>> polish/gel hybrid, from such brands as CND's Shellac, the market leader, and 
>> Hand & Nail Harmony's Gelish, "the single biggest trend we've seen over the 
>> last several years."
>> 
>> Roy says these new polish-gel hybrids can be better for your nails than some 
>> traditional brush-on gels, which can damage the nail bed from the abrasive 
>> filing it takes to prep the nail for the gel application.
>> 
>> Overall, a brush-on gel manicure will cost about $10 to $15 more than a 
>> basic manicure. But don't let that higher initial price deceive you: You'll 
>> save a bundle on your salon manicure in the long run, experts say.
>> 
>> Here's why: An average weekly manicure will run you about $20.36. Meanwhile, 
>> a Shellac manicure, for example, will cost about $32.86, $12.50 more than 
>> the traditional manicure.
>> 
>> Figuring that the basic manicure lasts three days, that's a cost of about 
>> $6.79 per day, while a 14-day Shellac manicure costs about $2.35 per day, 
>> according to CND.
>> 
>> So a manicure done with Shellac will save you about $4.44 a day (the cost of 
>> a latte), or about $31 per week, (a nice dinner out) and a whopping 
>> estimated $1,620 a year, CND says.
>> 
>> And unlike an old-school manicure that lasts for a few days and chips, a 
>> brush-on gel polish will look pristine until you take it off, Roy says. 
>> "There's a savings over time because you'll be going to a salon less often," 
>> she explains.
>> 
>> At-Home Manicure
>> 
>> Just like a salon treatment, you'll save money on your at-home manicure by 
>> making it last longer. And taking a page from the pros will help make your 
>> manicure last.
>> 
>> "Proper cleansing of the natural nail is key," Valinoti says. So use an 
>> acetone-based nail polish remover and a cotton pad to eliminate oils and 
>> debris that can cause chipping and peeling of the nail polish.
>> 
>> A base coat is also a must for longer wear, says Valinoti. Good Housekeeping 
>> magazine recommends Orly's Bonder Rubberized Base Coat, which costs about 
>> $10 for the larger sized bottle. The product is designed to help bond the 
>> polish to your nails, extending the life of the manicure.
>> 
>> For even color that lasts, apply two thin layers as opposed to one heavy 
>> coat, Good Housekeeping recommends, "which leads to chips and dings."
>> 
>> When choosing a nail polish, experts say shimmery, glittery, pearlized and 
>> sparkly finishes tend to last longer -- and camouflage chips better -- than 
>> matte polishes. Also, Valinoti adds, "neutrals and opaque nude polishes are 
>> perfect for long wear and are effortless to apply."
>> 
>> And be sure to choose what's come to be known as "three-free" brands, brands 
>> that are free of the harsh chemicals toluene, formaldehyde and dibutyl 
>> phthalate. Companies like CND, OPI , and Sally Hansen all make three-free 
>> brands of nail polish.
>> 
>> It's also important not to skimp on the top coat to help prolong the life of 
>> your manicure. And choose a thick, slow-drying top coat rather than 
>> quick-dry top coats.
>> 
>> "Save the quick-dry product for a touch-up three days after you've painted 
>> your nails," Good Housekeeping says. Valinoti recommends CND's Speedy Top 
>> Coat.
>> 
>> Keeping your nails moisturized daily will also help preserve your manicure 
>> and keep chipping and peeling at bay. Good Housekeeping recommends CND's 
>> SolarOil, for about $11.50.
>> 
>> For good deals on manicure products, shop at beauty supply stores that are 
>> open to the consumer market, such as ULTA and Sally Beauty, Valinoti says. 
>> "[And] sign up for newsletters and coupons to find out about the latest 
>> discounts and sales promotions," she adds.
>> 
>> These steps can help you save money on your at-home or salon manicure. And 
>> who knows? With a little extra care, maybe a hand-modeling career is in the 
>> cards, too.
>> 
>> -- 
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> 
> Regards,
> Debbie  ^v^  ^o^  //\o/\\ ^o^  ^v^  Webmaster - System Admin
> 
> [email protected] 
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> 
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