IP geolocation is a hot button issue that all ISPs are not happy about. This 
"not happy about"ness stems from IP geolocation providers historically not 
showing any incentive to support ISPs about their data. ISPs feel like they are 
unheard and that they could not help their customers who blame the ISPs for not 
being able to watch the game on the weekend due to a blackout or something.

That is the intention of why I am here. My history in the NANOG community is 
about ISPs and ASNs saying all IP geolocation providers are the same - 
invisible and slow to move. I am here to say do not lump us with the rest of 
the industry, please. We are tangible and visible. If you have an issue with 
us, talk to us directly.

> Some, probably many, networking companies might have little incentive to do 
> work for free for you so you can succeed in your business.

Thank you for saying this.

What the system is:

Geofeed is designed for ISPs to systematically inform IP geolocation providers 
where their prefixes are located for free in the first place. The issue largely 
relates ASNs just maintaining a public record of sorts.

Now, in terms of our data, our primary source and verification systems revolve 
around active measurements through ProbeNet. This means that based on RTT, we 
geolocate an IP address in Richmond, VA, but the geofeed says it is Casper, WY. 
We will show Richmond, VA. Both the sourcing and verification method relies on 
active measurements.

But if the ASN operation says there is a network architecture issue, then we 
will investigate to see if there actually is noise in the active measurement 
and if trusting your geofeed is a reliable method. Geofeed as a system does not 
have a verification system.

Now, say you do not maintain a geofeed, and based on the available location 
hints we have, we point to the location we have evidence for. Your customer 
could come to you (rarely happens with us) and ask why they cannot see the game 
because of geofencing or other issues. How do you respond to that question? 
Talk with the streaming company support? That is just wrong, in my opinion. You 
need your customer to talk to the IP geolocation provider or at least help the 
IP geolocation provider in the first place to avoid such conversations. In 
fact, I do not believe there should be any conversations in the first place. IP 
geolocation data should be right from the get-go. And that is what we are 
trying to do.

It is the IP geolocation providers' data, and they are responsible. It is 
entirely up to you what decisions you make. You are not obligated to tell us 
anything.

What we do at IPinfo:

I am very happy you brought up the idea of an incentive. We operate 1320 
servers around the world using a small VPS through which we take internet 
measurements. Geofeed does not have a monetary incentive and rather something 
ISPs should maintain. But because we need a system that is verifiable, we built 
our own system which involves buying hosting services directly with ASNs/ISPs 
to allow us to provide good data for the ASN. As far as everyone is concerned, 
paying for the server is the best mutually financially beneficial situation you 
can imagine.

- For us, we get the data and we always ensure we have your prefix locations 
right and your ASN's prefix locations correct.
- For you, you get to sell us hosting services and we always get your location 
right.

And this arrangement of paying for hosting is our best way to provide 
consistent, high-quality data for you and your customers. We are happy to pay 
for your service and generosity in hosting us on your platform by purchasing a 
server from you. Even when we are paying for the server, I feel like ISPs end 
up doing much more of the heavy lifting in our partnerships, as many ISPs do 
not have commercial hosting offerings. They have to make special arrangements 
just for us. To me it is always the ISPs and ASNs helping us more than we could.

Here is our form: https://forms.gle/kNYr2MBL8zRPgNrJ8 

There are 70 thousand ASNs out there. Ideally, we need a server hosted in every 
possible data center. We are willing to pay for this. Our goal is to reach 200 
countries and reach 2,000 PoPs this year.

Let me know what you think, please. We are trying our best to find 
incentive-first systems with ASNs. We have some pilot programs planned out as 
well. We appreciate the unconditional help ASNs provide, but we want to move 
towards a mutually beneficial system. Us being accurate about IP geolocation is 
not a service towards ISPs, it is an absolute requirement.

— Abdullah | DevRel, IPinfo
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