> On 1 Oct 2021, at 16:46, Mark Tinka <mark@tinka.africa> wrote:
>
>
>
>> On 10/1/21 16:19, Blake Hudson wrote:
>>
>>
>> I'll never understand over how ISPs see content providers as the enemy (or a
>> rival). The content is why ISPs have customers. Don't get upset when your
>> customer uses the service that you sold them (in a way that is precisely in
>> accordance with the expected usage)!
>
> It's because infrastructure (that's us, the network operators), still don't
> get it.
>
> We are no longer front & centre in the eyes of our users. They see us as an
> impediment... providers they must buy costly megabytes of mobile data from,
> providers they must call to fix broken fibre, providers they must shout at
> when a single CGN IPv4 address they sit behind breaks their Netflix, and so
> on and so on.
>
> Users only care about the service they use their mobile phone, tablet,
> console or laptop for. They don't care how many customers their ISP has,
> whether the ISP is a small mom & pop or some global behemoth, or whether the
> ISP's CEO is was on the cover of TIME magazine last week.
>
> As my American friend used to say, "They just want their MTV".
>
> In the late 90's and early 2000's, when content folk wanted to work with us,
> infrastructure folk, to grow their businesses, we just saw easy, free money
> to tax toward our shiny new Lamborghinis and beach side holiday villas. Well,
> guess whom we are now begging for seats on their submarine cable build
> projects, community funding programs, and caches to be installed in our
> not-so-huge data centres, all for free?
>
> The reason Google, Facebook, Microsoft, Amazon, e.t.c., all built their own
> global backbones is because of this nonsense that SK Broadband is trying to
> pull with Netflix. At some point, the content folk will get fed up, and go
> build it themselves. What an opportunity infrastructure cost itself!
>
> Akamai have also quietly been building their own backbone. Wonder why.
>
> No doubt Netflix have someone either thinking about the same, or putting a
> plan into motion.
>
> The bad news now, is, there are plenty of many, small, local and regional
> ISP's who are willing to do whatever it takes to work with the content
> providers. All that's required is some network, a half-decent data centre and
> an exchange point. Gone are the days where customers clamored to sign up with
> Big Telco.
>
> If anyone wonders why "infrastructure is dead", well, this is why.
>
> 21 years later, and we still don't get it! No wonder the mobile companies are
> watching their slow death, from the rosy days of billions from basic SMS, to
> the perils of 5G investments for diddly return.
>
> Wake me up when all this is over. I'll be in my wine stupor until then.
I couldn’t agree more.
>
> Mark.
Cheers.
Darwin-.