Brett, Why would Netflix pay your ISP?
You are, Brett, a tiny ISP. Only 200 customers. That's barely a /24 of IP addresses. What will happen instead is that your customers will pay to subsidize the network of larger ISPs who do have that marketing power. This is the true risk. Of Netflix is also paying money to the ISP, how do we know the true cost of the connection? A big ISP can fight their way into a position where no other ISP can compete.
