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Date: Mon, 21 Dec 1998 09:20:40 EST
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Subject: Screen Actors Guild Releases Commissioned Report:...
Date: Mon, 21 Dec 1998 09:31:06 EST

Screen Actors Guild Releases Commissioned Report: Minorities and Women Still
Underrepresented on Television

SAG Cites Efforts to Improve Employment Opportunities for All Performers

LOS ANGELES, Dec. 21 /PRNewswire/ -- The Screen Actors Guild, the 95,000
member union representing performers nationwide, today issued a commissioned
report showing that prime time and daytime television significantly
underrepresented large segments of the United States population, including
women, Latino/Hispanics, Asian Pacific Americans, Native American Indians, the
disabled and seniors.

The report, titled Casting the American Scene, was authored by Dr. George
Gerbner, Bell Atlantic Professor of Telecommunications, Temple University.  It
follows two earlier studies (1979 and 1994) conducted by Gerbner on behalf of
the Guild that found similar results.

The current report examined 6,882 characters who appeared in 440 prime time
episodes of dramatic programs during 1994-1997.  It also analyzed 2,137
characters in 205 episodes on daytime television over the same period.

Among the report's other findings:

-- Despite slight progress toward more equitable representation, roles for  

men still outnumber those for women.

-- Latino/Hispanics are the most underrepresented ethnic group on  

television.  Asian Pacific Americans and Native American Indians are  

also significantly underrepresented.

-- Seniors of both genders are greatly underrepresented and seem to be  

vanishing, instead of increasing as in real life.

-- African Americans are present in television in numbers generally  

equivalent to their percentage of the U.S. population.

-- Women age faster than men, and as they age they become more evil.

-- Television characters in the 1990s are healthier and wealthier than in  

-- the 1980's.

-- Performers with disabilities still do not play "normal" roles and  

these performers are seen less often on television than they were in  

the past.

The Guild today also released its own 1997 casting data, culled from its
contracts with production companies signatory to the Guild's Theatrical and
Television contracts.  The figures, which look at television and film
productions, closely track the findings of the report prepared by Gerbner. For
instance, SAG's data shows that with one notable exception -- African American
men -- minorities, women and seniors continue to be significantly
underrepresented in U.S. television and film.

The Guild's figures also show that Latino/Hispanics and Asian Pacific
Americans are more likely to be cast in supporting roles rather than leads.

"The Screen Actors Guild is dedicated to improving job opportunities for
groups that have traditionally been underrepresented on television and in
films," explained Guild President Richard Masur.  "Part of that effort is
educating our industry about the differences between the fictional world

created for television and film and the real world audience that watches
those
fictional creations."

Masur said the amount of roles going to African Americans was encouraging but
cautioned against reading too much into the Guild's numbers or the report's
findings:  "This report tells us a great deal about the overall number of cast
members who are of a particular ethnicity or gender and their age.  It tells
us very little about the types of roles being offered to minority actors or
the compensation they receive for their performance."

Masur cited a number of programs SAG has undertaken in its effort to address
the inequities in casting:

-- Over the past year, the Guild issued a series of talent directories  

aimed at promoting performers of color and performers with  

disabilities.  They include separate ethnic directories listing African  

American performers, Latino/Hispanic performers, Asian Pacific American  

performers, Native American Indian performers as well as a directory  

for Performers with Disabilities and stunt performers of color.

-- Last summer, in an effort to encourage non-traditional casting of  

Native American Indian performers, the Guild distributed 400 videos to  

key producers and casting agents showing Native American Indian  

involvement and character portrayal (both accurate and stereotyped) in  

film and television.

-- Next month, SAG will announce the American Scene Award, given annually  

to an individual, production or series that reflects on the screen the  

diversity of the American scene as it exists in real life.  Past  

winners include director John Sayles (Lone Star) and two award-winning  

television series, Northern Exposure and Star Trek.

According to SAG's Executive Administrator for Affirmative Action, Dr.
Patricia Heisser Mctoyer, the Guild, in conjunction with a nationally-known
public policy institute, will shortly announce a major initiative aimed at
promoting the employment of Latino/Hispanics in film and television.

"While we have made some strides -- particularly in the employment of African
American performers -- today's report shows just how far we have to go before
Hollywood's vision matches the actual diversity of the American scene,"
Heisser Mctoyer added.

SOURCE  The Screen Actors Guild  

CO:  Screen Actors Guild

ST:  California

IN:  ENT

SU:

12/21/98 09:30 EST http://www.prnewswire.com

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