National media's political coverage declining, resembling sports reporting
Editors are deciding what people want to know, instead of what they need to 
know, causing Canadians to tune out of political and public policy discussions.
 
Just doing their jobs: Reporters in a scrum with Finance Minister Jim Flaherty. 
A new book, How Canadians Communicate IV: Media and Politics, says political 
coverage has declined over the last two decades. Conflicts and personality 
'have become the staple of political reporting and that has helped to alienate 
the public from politics and public policy,' says Chris Waddell.
By LAURA RYCKEWAERT | 
Published: Monday, 08/13/2012 12:00 am EDT
Last Updated: Monday, 08/13/2012 9:28 am EDT
http://www.hilltimes.com/news/news/2012/08/13/%E2%80%98newsrooms-shrinking-as-information-firehose-getting-bigger-and-faster-all-the/31806
The fast-paced environment in which journalists are working today has negative 
implications on political coverage and in many ways "resembles sports 
reporting" which is alienating the public, say experts.

"When a reporter doesn't have the time, knowledge or background to deal with 
the complexity of an issue, there are still two ways he or she can tell the 
story-by focusing on conflict or personality," Carleton University journalism 
professor Chris Waddell wrote in a new book, How Canadians Communicate IV: 
Media and Politics. "Assisted by new technology, these two approaches have 
become the staple of political reporting and that has helped to alienate the 
public from politics and public policy."

Earnscliffe Strategy Group principle Elly Alboim, a former CBC TV national 
political editor, described the change in the media landscape succinctly: "In 
many ways, political coverage has come to resemble sports reporting."

In a chapter called "On the Verge of Total Dysfunction: Government, Media and 
Communications," Mr. Alboim wrote "elite and specialized media 
organizations"-such as a weekly or monthly newspaper, generally focused on a 
particular industry, or say, the business section of The Globe and Mail-tend to 
cover Parliamentary processes more routinely, cover issues other news 
organizations pass over, and operate "closer to a professional model of 
journalism." He explained to The Hill Times, however, that "normal media not 
only don't want but actually reject" that kind of coverage and content. 

Mr. Alboim said mainstream media competes commercially and said their editorial 
decision-making is commercially based: editors are deciding what people want to 
know, not what they need to know.

In How Canadians Communicate, Mr. Waddell wrote that media coverage of federal 
politics is in decline, with condensing newsrooms putting bigger and broader 
demands on reporters who are also contending with the 24-hour news cycle 
brought on by the internet and smartphone technology. 

Mr. Waddell co-edited the book with Mount Royal University communications 
professor David Taras, and includes contributions from a range of Canadian 
experts such as former Prime Minister Stephen Harper (Calgary Southwest, Alta.) 
adviser Tom Flanagan, who wrote a section titled "Political Communications and 
the 'Permanent Campaign'" and Florian Sauvageau, a former newspaper editor, TV 
host, and university professor who was director of the Université Laval's 
Centre d'étude sur les medias.

While the internet has been a global revolution making all manner of things 
easier, faster and more accessible, it has also dealt a swift blow to the 
knee-caps of news organizations.

"Newsrooms are shrinking at a time when the information firehose is just 
getting bigger and faster all the time," Ottawa Citizen columnist and author 
Dan Gardner told The Hill Times.

Pyschology tells us people have two systems of thought, said Mr. Gardner, one 
is automatic and reflexive and the other is conscious reflection.

"The key distinction between the two is time," said Mr. Gardner. "The 
automatic, non-conscious thought processes are instantaneous, boom you just 
have the answer. The conscious-thought processes of course takes time, 
conscious thought takes time and effort, and if you look at what's happening in 
the information environment where you have fewer and fewer people trying to 
cope with more and more information, any psychologist will tell you what's 
going to happen: the non-conscious automatic thought process will become more 
and more important and conscious reflection will diminish," said Mr. Gardner.

"If you think about that in the context of newsrooms it's obvious what it 
means, it means that more and more we're going to be relying upon our gut 
reactions to information and not applying conscious reflection and scrutiny to 
that information, and that's just bad news all around."

The 24-hour news cycle and bringing news online has meant a revenue crisis for 
newspapers that are struggling to adapt to the new ways news is consumed.

The now defunct chain CanWest Global was perhaps the first high profile 
casualty of the struggles being experienced in the media. Wrapped up in 
millions of dollars of debt, CanWest declared bankruptcy in 2010, and more 
recently its predecessor, Postmedia Network, shut down its wire service last 
May and shed dozens of jobs. In Postmedia's second financial quarter report for 
2012, the network reported a $34.3-million decrease in print advertising 
revenue. In April, Postmedia CEO Paul Godfrey announced that the Ottawa Citizen 
and the Vancouver Sun newspapers would be putting up online pay-walls, and the 
next month, the Globe and Mail announced they would be doing the same. 

"If there are fewer and fewer reporters in the newsroom and you're trying to 
cope with more and more information, what do you do? Do you sit down and try 
and untangle the arcane complexities of public policies, or do you go with the 
horse race angle? Well, the horse race angle is extremely easy, so clearly 
you're going to be driven in that direction," said Mr. Gardner.

Mr. Waddell said ironically, rather than bringing journalists closer to regular 
Canadians, technology, particularly the BlackBerry, has served to further layer 
Ottawa's political "bubble" in a protective veneer, a "closed communications 
loop with the people that they cover."

The cutbacks dealt to both personnel at newspapers and time has virtually 
eliminated the role of specialized reporters, said Mr. Waddell. As news 
organizations converge, and local and regional news organizations opt for wire 
service coverage over having their own reporters in the Parliamentary press 
gallery, the majority of reporters covering politics are general assignment and 
part of national news organizations and therefore don't have the opportunity to 
build up knowledge about issues, to build relationships with specialized 
contacts, or to really delve into the issues of the day, said Mr. Waddell. This 
lack of time and knowledge has made journalists more vulnerable to party 
communications efforts, said Mr. Waddell, and with local and regional bureaus 
moving off the Hill, reporters don't know what people in, say, Alberta, should 
be concerned about.

But not everyone sees mainstream political reporting as taking the short-way 
down a cliff.

John Ibbitson, Ottawa bureau chief for The Globe and Mail, said-speaking only 
to his own paper-he doesn't see any evidence of declining coverage of federal 
politics or of over-emphasis on political strategy and tactics.

"There is some coverage of horse race issues, like who's up and who's down in 
the polls, but I would contend that the vast majority of our coverage is 
substantive," said Mr. Ibbitson. "I would go so far as to say this: 20 years 
ago, let us say, The Globe and Mail newspaper would have had more stories on 
national politics inside the newspaper, smaller stories, more routine stories. 
Stories that go into the newspaper now are ones where we believe there's 
something particularly important, something value-added that we can give. . If 
anything I would contend that our coverage is broader and deeper than it used 
to be because we have the resources of the web that 20 years ago they didn't 
have."

Former CBC journalist and Carleton University professor Paul Adams said 
"there's always a narrative of decline," but said he does see a problem with 
the bubble that surrounds those who are a part of, are reporting on and are 
engaging in federal politics. Mr. Adams said while technology has helped to 
create a "broader bubble," one that is "more complicated, pluralistic" and 
interactive, it still doesn't include the general public who are tuning out 
because they simply don't relate to political issues.

While Mr. Adams said he feels there has been a decline in the substance of 
coverage over recent years, he said it was largely a byproduct of minority 
governments.

"We've had a period of minority governments up until 2011, the longest period 
in living memory, and one of the things that that does is it produces a 
journalism which is focused around, 'When will the government fall?' 'Will it 
fall?'" Mr. Adams said. "I think the media were drawn away from questions of 
real policy substance and I think you can already see, now that we're in a 
majority, that we're having more of that substance again, we're having debate 
about the pipeline for example. . The media are gradually focusing on more 
policy issues."

But Mr. Waddell told The Hill Times he hasn't seen a "substantial" improvement 
of political coverage so far under a majority government.

Strengthening political communications, fast-paced reader demand and 
commercially-driven journalism can all be seen as guilty parties to what many 
see as a decline in coverage. Mr. Waddell said more money needs to be spent on 
editorial resources and said organizations need to reconsider what they see as 
an adequate rate of return, that is, profit.

"I think people will still pay for information that makes them smarter, that 
helps them in their daily lives and make decisions, that helps them understand 
the world around them," said Mr. Waddell.

The Hill Times




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