| Diagnosing The
Causes Of Employee Turnover
Diagnosing the key drivers of turnover is
crucial if you are to reduce employee turnover. An incorrect diagnosis and
your intervention is highly unlikely to succeed.
Having analysed the available data on
retention and turnover, you should have a good idea on those specific
groups you wish to investigate, to see if you can establish the key
drivers of turnover, and put in place appropriate solutions.
There are several different approaches to
information gathering. It is usually best to use a combination, providing
both qualitative and quantitative data.
Personally I would recommend, depending upon
the precise circumstances:
conducting a small number of
interviews
followed by two or more focus groups
then a questionnaire
to a wider audience
and perhaps a survey if appropriate
Interviews
A good way of discovering relevant
information is through one to one interviews. For an interview to be
effective it should be conducted by a neutral third party.
There are advantages and disadvantages with
this method of information gathering. Its major drawback is that it can be
very time consuming and hence expensive. The other disadvantage is the
lack of anonymity.
The main advantage is the ability to provide
much greater detail than you would get from a quantitative approach such
as a survey or questionnaire.
The key to interviewing is in being able to
ask well targeted questions. Remember you don't want to know why employees
in general leave, you want to know the main reasons why employees in this
specific group leave.
Interviews can be structured or unstructured.
In the initial stages it is wise to adopt an unstructured format so you
can ask additional questions for more detailed information. Keep probing
for extra clarity until you feel you have reached the source of the
problem.
Interviewers need to have well developed
listening skills to take on board relevant information, otherwise
conducting interviews will be largely pointless.
Key points
prepare questions
dig deep for the real
truth
listening is vital
do a test run of your interview
Focus Groups
Using a focus group can be an appropriate way
of discovering some of the key drivers of turnover.
It is a good way to acquire qualitative
information, rather the quantitative data that a survey produces. Focus
groups are inexpensive when compared to say interviews and take less time
to prepare.
A focus group provides an opportunity for a
small number of people to discuss issues relating to employee turnover and
retention. An added benefit of focus groups is that they can be used to
generate new ideas, discussing possible solutions as well as diagnosing
causes.
For larger companies you will need to conduct
a series of focus groups in order to get.... Read
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