That's what I was thinking about!
Combine Smythe and Bataille and you have something here.

- Alan


On Sat, 10 Jul 2010, Simon Biggs wrote:

> Richard Serra's video Television delivers the people from around 1970 
> probably presents the most concise example of an artist reflecting upon the 
> role of the audience in mass broadcast media. Best. Simon
>
> Sent from my phone
>
> Simon
>
>
> Simon Biggs
> www.littlepig.org.uk
>
>
> On 10 Jul 2010, at 18:58, Alan Sondheim <[email protected]> wrote:
>
>>
>>
>> Years ago I think even in the 80s or so, Smythe talked about audience
>> labor in terms of television - this theory was developed in a number of
>> places - television has been often seen as an active zone of audience
>> production - was it John Fiske who wrote on this? - there were some
>> artists also dealing with the issue. So it has a long history - sorry for
>> my blurriness at the moment - alan
>>
>>
>> On Sat, 10 Jul 2010, marc garrett wrote:
>>
>>> The Digital Surplus and Its Enemies.
>>>
>>> By Rob Horning
>>>
>>> With the advent of Web 2.0, the Internet has begun to take on the
>>> characteristics of what the Italian autonomists like Paolo Virno called
>>> the social factory. The idea is that since many of us no longer have all
>>> that much to offer society, in terms of operating machinery or that sort
>>> of thing, the new way of extracting surplus value from our ?labor? is to
>>> turn our social lives into a kind of covert work that we complete
>>> throughout the day, but in forms that can be co-opted by capitalist firms.
>>>
>>> Work processes, as Virno explains in A Grammar of the Multitude
>>> [Semiotext(e); 2004], become diverse, but social life begins to
>>> homogenize itself in the sense that our identity becomes something we
>>> all must prove in the public sphere?we all become concerned with the
>>> self as brand. This results in the ?valorization??Marxist jargon for
>>> value enhancement??of all that which renders the life of an individual
>>> unique??which is to say our concern for our uniqueness, our identity in
>>> social contexts, becomes a kind of value-generating capital, or rather a
>>> circulating commodity.
>>>
>>> This plays out in seemingly innocuous ways. It can be a matter of hyping
>>> a product free of charge but using it or talking about it. Or it can be
>>> a matter of going to parties with co-workers, learning to get along
>>> better and therefore increasing the efficiency of processes on the job.
>>> Or it is a matter of behaving politely among strangers, extending a
>>> system of politeness and trust that can be harvested economically as a
>>> reduction in transaction costs. To put it in sociologist Pierre
>>> Bourdieu?s terms, our habitus?our manifest and class-bound way of being
>>> in the social world?has been transformed into an explicit productive
>>> force without our conscious consent by the way various social media have
>>> infiltrated everyday life.
>>>
>>> more...
>>> http://www.popmatters.com/pm/tools/print/120581
>>> _______________________________________________
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>>>
>>>
>>
>>
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