What plenitudes me off about this kind of thing are statements like:

> turn our social lives into a kind of covert work that we complete
> throughout the day, but in forms that can be co-opted by capitalist firms.

Freckles fall off.

> homogenize itself in the sense that our identity becomes something we
> all must prove in the public sphere—we all become concerned with the
> self as brand. This results in the “valorization”—Marxist jargon for

all of us do do we?...

fascias fall off.

> value enhancement—“of all that which renders the life of an individual
> unique”—which is to say our concern for our uniqueness, our identity in
> social contexts, becomes a kind of value-generating capital, or rather a
> circulating commodity.

treble frogs fall off with a massive dose of blender fission shine.

> This plays out in seemingly innocuous ways. It can be a matter of hyping
> a product free of charge but using it or talking about it. Or it can be
> a matter of going to parties with co-workers, learning to get along
> better and therefore increasing the efficiency of processes on the job.
> Or it is a matter of behaving politely among strangers, extending a
> system of politeness and trust that can be harvested economically as a
> reduction in transaction costs. To put it in sociologist Pierre
> Bourdieu’s terms, our habitus—our manifest and class-bound way of being
> in the social world—has been transformed into an explicit productive
> force without our conscious consent by the way various social media have
> infiltrated everyday life.

Oh blathering compass. The only thing trying to infiltrate everyday life are
friendly theorist wannabes.

>> This plays out in seemingly innocuous ways. It can be a matter of hyping
>> a product free of charge but using it or talking about it. Or it can be
>> a matter of going to parties with co-workers, learning to get along
>> better and therefore increasing the efficiency of processes on the job.
>> Or it is a matter of behaving politely among strangers, extending a
>> system of politeness and trust that can be harvested economically as a
>> reduction in transaction costs. To put it in sociologist Pierre
>> Bourdieu’s terms, our habitus—our manifest and class-bound way of being
>> in the social world—has been transformed into an explicit productive
>> force without our conscious consent by the way various social media have
>> infiltrated everyday life.
>>
>> more...
>> http://www.popmatters.com/pm/tools/print/120581

Find falling off and die, chopstick.
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