Slavoj Zizek on cloud computing as corporate enclosure of the ‘general 
intellect’.

Excerpted from Slavoj Zizek:

“Users today access programs and software maintained far away in 
climate-controlled rooms housing thousands of computers. To quote from a 
propaganda-text on cloud computing: “Details are abstracted from 
consumers, who no longer have need for expertise in, or control over, 
the technology infrastructure ‘in the cloud’ that supports them.”

There are two tell-tale words here: abstraction and control. In order to 
manage a cloud, there needs to be a monitoring system which controls its 
functioning, a system which is by definition hidden from the end-user. 
The paradox is thus that, as the new gadget (smartphone or tiny 
portable) I hold in my hand becomes increasingly personalized, easy to 
use, “transparent” in its functioning, the more the entire set-up has to 
rely on the work being done elsewhere, on the vast circuit of machines 
which coordinate the user’s experience. In other words, for the user 
experience to become more personalized or non-alienated, it has to be 
regulated and controlled by an alienated network.

http://blog.p2pfoundation.net/slavoj-zizek-on-cloud-computing-as-corporate-enclosure-of-the-general-intellect/2011/05/12

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