http://en.wikipedia.org/wiki/Work_(painting)

Each time an early career bloots excitedly about exciting opportunities 
to contribute to their exciting new Reddit-style social media 
sharecropping project (I have never heard of Slashdot [founded 1997]) 
it's like the cubs are gnawing my ears. It would take something less 
than a lead sarcophagus to contain my excitement at yet another attempt 
at the Victorian Internet (no, not the telegraph...).

http://en.wikipedia.org/wiki/The_Tale_of_Jemima_Puddle-Duck

"The tale begins in a farmyard which is home to a duck called Jemima 
Puddle-duck. She wants to hatch her own eggs, but the farmer's wife 
believes ducks make poor sitters and routinely confiscates their eggs to 
allow the hens to incubate them. Jemima tries to hide her eggs, but they 
are always found and carried away. She sets off along the road in poke 
bonnet and shawl to find a safe place away from the farm to lay her 
eggs.
At the top of a hill, she spies a distant wood, flies to it, and 
waddles about until she discovers an appropriate nesting place among the 
foxgloves. However, a charming gentleman with "black prick ears and 
sandy-coloured whiskers" persuades her to nest in a shed at his home. 
Jemima is led to his "tumble-down shed" (which is curiously filled with 
feathers), and makes herself a nest with little ado.
Jemima lays her eggs, and the fox suggests a dinner party to mark the 
event. He asks her to collect the traditional herbs used in stuffing a 
duck, telling her the seasonings will be used for an omelette. Jemima 
sets about her errand, but the farm collie, Kep, meets her as she 
carries onions from the farm kitchen and asks her what she is doing and 
where she keeps going. She reveals her errand, Kep sees through the 
fox's plan at once, and find out from Jemima where the fox lives.
With the help of two fox-hound puppies, Kep rescues Jemima and the 
"foxy-whiskered gentleman" is chased away and never seen again. However, 
the hungry fox-hounds eat Jemima's eggs. Jemima is escorted back to the 
farm in tears over her lost eggs, but, in time, lays more eggs and 
successfully hatches four ducklings"

What really doesn't scale [my invoice is attached] from art collectives 
to the feathered barns of the puddleduck economics of corporate social 
media and its wannabes is social equity (in various senses of the word). 
This is a managerial problem both technically and ideologically, related 
to Dunbar's Number and to Egocentric Bias. How you resolve it depends on 
whether you view human beings as means or ends, and where you see 
yourself being in five years time.

http://www.youtube.com/watch?v=ahhWksSmX6s

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