Hi all,

good to see this discussion going on. My 2cents here.

To think that largely incorporated entities, such as the Barbican and
Google (Google Creative Lab to be precise), are being ingenuous or ignorant
or naive and thus, that their initiatives won't have a relevant impact
implies a rather distorted viewpoint.

It's like staring at a man putting a match to a haystack, and think that
nothing bad will happen because the man doesn't know the haystack will be
reduced to hashes. Well, let him do it, you know.

This is an easy way to discard a much deeper problem which outlines some
seriously worrying links between digital art curation and its relation to
the art establishment and the incorporated lobbies. Links of which most
times, we are either unaware of or worst, not interested in.

To bring more arguments to the table, the ones below are some other tips of
that monstrous iceberg:

a) the involvement of Sound and Music in another Google-curated open call
for emerging sound artist happened earlier this year under very dim lights
[1]; note, another intervention in the UK.

b) the massive cultural hijacking project by Google, which they aptly
termed, "Google Cultural Institute". Which, far from being a mere
digitisation of museums catalogues, is being used as a means to curate
events and open calls which, as for the DevArt, are aimed at inspiring (or
brainwash) **young artists**, as in the case of the collaboration with
Sound and Music above [2]. Young artists does not mean 30-years old
emerging artists. Young artists are student, part-time workers that follow
their passion and dream of being able to live with their art, or maybe
simply being able to express their art. As all of us started.

c) on a slightly different but related note, the boom of Sedition, an
online platform designed as an appealing app market for well-packaged and
well-known artworks. And I do not mean to take away any of the artistic
value of the works sold there. Despite the fact they just opened doors so
very recently, they had a stand at this year Sonar+D. Just to exemplify the
links already in place.

Now, all of this shows that Google, the Barbican, Sound and Music, and many
other entities which we are not aware of yet, have *already established*
intimate links to work towards new ways of "curating" (or perhaps
"commodifying" is a more accurate term) digital art, sound art, music,
etc..

What we see and discuss today is the result of several months, if not years
of discussion, planning and agreements, both financial and curatorial.

I don't think there's anything we can do to directly disrupt those links,
given the scary results they have led to so far, but what one must do is to
become aware that this is not a game of capricious millionaires.

Google is one of the reachest capital holder in the world, a corporation
who owns and develops the best machine learning techniques, who bought the
best 6 companies in humanoid robotics, who works with US military defense
developing technologies for them, etc. etc.

Stating the obvious here, but sometimes it does not hurt.

If they are investing so much in digital art it is fair to think this is
not a caprice but a well-thought and far-reaching business plan. As any of
their other businesses.

How do we claim our position in their business plan? Is that what we want?

Or perhaps, can we work towards alternative programs? and how?

the comparison with art patronage across the centuries does not work in
this case, it's just more smoke in the eyes. Renaissance art patrons didn't
have a database of all your documents, pictures, chats, videos, calendar
and locations.

wishing you very well,
M


[1]
http://soundandmusic.org/projects/google-cultural-institute-new-voices-curator

[2]
https://www.google.com/culturalinstitute/exhibit/new-voices-in-contemporary-british-music/QRFBBGkM?hl=en-GB


--
Marco Donnarumma
Performer, body tinkerer, teacher and writer.
#soundandmusic #biotech #freeculture
EAVI - Goldsmiths, University of London
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Portfolio: http://marcodonnarumma.com
Research: http://res.marcodonnarumma.com
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