I think the market vale of all that time the users are spending on Facebook is actually zero, since that's what Facebook is paying for it right now.
More dangerously, Facebook could counter by arguing that they have created free infrastructure for organizing gatherings, publicizing products and events, keeping in touch with loved ones (services which previously cost money, eg long distance phone bills) etc and submit the market value of those services (what would it have cost to build a website and gather all your friends' contact info seven years ago, in man-hours?). Then they could maybe write it off as promotional giveaway, since the value of their services might be over and above the cost of producing it? Once this market value was assessed, tax agencies could begin taxing users for receiving it. I mean legally, anything you receive in kind is taxable. I dare anyone here to go in with a tax lawyer and insist that your national revenue agency issue a written statement declaring that free online services fall outside the tax code. If you had to declare that these services were provided in exchange for personal and / or business and / or customer data, maybe you wouldn't have to value those commodities because the tax lawyers would only care that you had paid something... PS - An AOL case was settled for $15M when the "volunteers" who moderated their online communities sued for minimum wage back pay. http://www.cjr.org/the_news_frontier/aol_settled_with_unpaid_volunt.php?page=all -- * WHERE'S MY ARTICLE, WORLD? http://wikipedia.org/wiki/Flick_Harrison * FLICK's WEBSITE: http://www.flickharrison.com ??? Grab this Headline Animator # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: http://mx.kein.org/mailman/listinfo/nettime-l # archive: http://www.nettime.org contact: nett...@kein.org